Thanks to The White Lotus, this dress style is experiencing a comeback—here's where you can find one.

Thanks to The White Lotus, this dress style is experiencing a comeback—here's where you can find one.

      The holiday season is officially here, and that means it's time to curate your ideal summer wardrobe. While you may have your swimwear, sun hat, and flip-flops ready, along with a collection of breezy linen pieces like trousers, shirts, and skirts, let me reintroduce you to the dress style that's making a big comeback in 2025—the kaftan.

      "Kaftans represent relaxation, self-care, and comfort. Linked to joyful and leisurely moments such as vacations and relaxed gatherings, kaftans embody a lifestyle of balance and ease," say Riccardo Audisio and Yago Goicoechea, founders of the popular label Taller Marmo. "With more individuals embracing slow living and sharing self-care practices online, fashion that feels effortless and intentional—like the kaftan—naturally resonates."

      Monikh showcases a white linen-blend kaftan, complemented by black flip-flops and an oversized black clutch.

      The cult HBO series The White Lotus, captivating viewers since its debut in 2011, likely plays a role in this kaftan revival. Centered around the lives of the wealthy in a fictional holiday resort, the show has audiences yearning to replicate the characters' stylish looks. The most recent season, set in humid Thailand, provided numerous memorable fashion moments, featuring cast members embracing an extravagant vacation aesthetic with glamorous kaftans, designer cover-ups, luxurious tunic dresses, and an abundance of plush robes.

      Having observed the various ways the kaftan has been styled recently as temperatures rise in the UK, Europe, and beyond, I wanted to delve into this trend, examine its roots, see how it's being worn today, and help you build the perfect shopping list so you can embrace the style just in time for your next tropical getaway.

      **Best Kaftan Brands of 2025**

      - Best for Iconic Prints: Pucci

      - Best Boho-Chic: Zimmermann

      - Best High Street: Free People

      - Best Luxury: Johanna Ortiz

      - Best Occasionwear: Taller Marmo

      - Best Poolside: Melissa Odabash

      - Best Italian: Emporio Sirenuse

      **What is a Kaftan?**

      A kaftan is typically a floor-length, loose-fitting garment or robe that falls to the floor or just below the knee, featuring long sleeves and a tunic collar silhouette. Often crafted from silk, cashmere, or cotton, today's kaftans are embellished with eye-catching colors, patterns, or decorations, making them ideal for those who enjoy maximalism during the hot summer months. Simple white, black, or solid-colored kaftans are also available.

      Kaftans and kimonos are often confused; however, the kimono is a traditional Japanese outfit, designed as a full-length robe with a T-shaped cut, usually made from silk and secured with an obi belt or sash, displaying intricate patterns or occasionally hand-painted designs.

      **The History of the Kaftan**

      Like many fashion garments, the kaftan has evolved over time to align with shifting tastes, climates, styles, and the needs of the modern wearer. This clothing item holds rich historical and cultural significance, having been worn by everyday people, dignitaries, and royalty alike.

      According to UNESCO, “this garment has been adopted by numerous cultures across the regions intertwined by the Silk Roads for thousands of years, holding various social significances and regional adaptations. Initially believed to be specific to Central Asia, possibly of Mesopotamian origin, it quickly spread throughout Eurasia, becoming widely accepted by the 1st millennium CE.” The kaftan saw a resurgence in the '60s and '70s, embraced by the era’s hedonistic hippies and bohemians, influencing fashion houses like Pucci, Yves Saint Laurent, and Pierre Cardin, who designed luxurious kaftans loved by Hollywood stars such as Grace Kelly, Elizabeth Taylor, and Joan Collins.

      **How to Wear a Kaftan in 2025**

      You might be curious about how to style a kaftan in 2025, and it’s likely the simplest garment you’ll ever wear. Most designs are either sizeless or follow a one-size-fits-all standard due to the flowy and boxy nature of the piece, making it flattering for all body types. Some styles may resemble jackets and can be tied at the waist, while many are designed as over-the-head dresses with an oversized cut and loose fit, perfect for a breezy vibe.

      "They offer exactly what people are seeking: ease, elegance, and a sense of escape. In an increasingly fast-paced world, kaftans bring a slower rhythm—effortless pieces that still feel elevated," shares Carla Sersale, co-founder of Emporio Sirenuse. Founded in 1993, the brand captures the artistic heritage of the Sersale family

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Thanks to The White Lotus, this dress style is experiencing a comeback—here's where you can find one.

The kaftan is trending in 2025. Continue reading for my top picks, featuring options from affordable to high-end styles.