The doe-eyed makeup style of the '70s has always remained in vogue, but a celebrity makeup artist has shared tips on how to enhance it for 2025.

      For beauty enthusiasts, there's nothing quite as thrilling as getting an insider's view of the glamorous moments of your favorite celebrities. Put on your Artist Pass as we explore the beauty looks that linger in our memory from our top tastemakers and the skilled artists they rely on. Inside, you'll find their best product secrets, unique industry tricks, and their opinions on trending moments in pop culture beauty. Some beauty trends are so prominent in popular culture that they ignite entire movements—recent examples are Sabrina Carpenter's beautifully flushed cheeks and Hailey Bieber's "glazed donut skin," which sparked a rush for blush and the glass skin trend. As shoppers swiftly embraced these microtrends, they quickly swapped out their bronzers for "boyfriend blush" and shifted from matte to dewy formulas. The rapid pace of beauty trends on TikTok has introduced us to uncharted territory, where what's "in" changes like the wind and popular bob hairstyles are continuously recycled for virality. One strategy industry leaders use to stay relevant in such a crowded market is to draw inspiration from the past—enter Carolina Gonzalez.

      If her name doesn’t ring a bell, her notable roster of clients and the trend-setting makeup looks she creates will surely be familiar. Gonzalez is behind Carpenter’s signature Old Hollywood-inspired makeup and Gigi Hadid’s pinup-style glam. Based in New York, she often looks to the past for inspiration as she sets future trends. “Everyone is selecting their era, but... there’s a shift towards vintage glam,” Gonzalez tells senior beauty editor Jamie Schneider during a personal makeup session. Next, she puts Who What Wear in the makeup chair, showcasing a dreamy, '70s-inspired makeup look that channels the signature styles of past pop culture icons, resulting in something that feels both nostalgic and completely fresh.

      Stevie Nicks, Cher, Diana Ross, and Sharon Tate are just a few of the glamorous figures inspiring stars (and their makeup artists!) today. While we often connect these celebrities to their remarkable careers, many present-day beauty trends can be traced back to these ‘70s icons (think long, spiky lashes, ultra-glossy lips, and bold eyeliner). Although traditional bell sleeves and flared jeans may seem somewhat outdated now, Gonzalez demonstrates that groovy glam will always be fashionable with this versatile day-to-night makeup look that’s easy to recreate at home.

      **Dreamy '70s Day Look**

      **1. Minimal Skin Fixes**

      “There’s something about ‘70s [makeup] that feels very summer,” Schneider remarks as Gonzalez prepares her brush with Armani’s Luminous Silk Foundation. “Absolutely—it’s that glow and satin finish,” Gonzalez concurs, applying a thin layer of the well-loved foundation onto Schneider’s skin. The key here is only to touch up where necessary to maintain the skin’s natural luminosity. The same approach applies to concealer: use it sparingly (typically under the eyes) with a light touch. It’s preferable to build up multiple thin layers instead of applying one heavy coat. For better control, Gonzalez suggests blending concealer with your fingertip.

      **2. Contour (With Lipstick)**

      Since vintage glam focuses on enhancing natural features rather than reshaping them, Gonzalez uses matte lipstick to subtly contour the top and bottom of the lips, achieving an “early ’70s Stevie Nicks vibe.” No harsh lip liner here—just as she insists! Gonzalez mixed two shades of Armani Beauty’s Lip Power Long Lasting Lipstick, a warm nude (shade 117, Graceful) and a deep brown berry (shade 207, Dark Mauve), on a dense smudging brush to create a dreamy lip. She applied the diffused color to make the lips appear fuller than a lip liner could, carefully brushing the coated wand across Schneider’s lips.

      **3. Mix Your Blush**

      One of Gonzalez's signatures, inspired by a certain blonde starlet, is full, rosy cheeks. She uses two charming shades of Armani Beauty’s Luminous Silk Cheek Tint Blush—Cosmic Pink and Rosy Pink—to achieve this retro hue, applying it on Schneider’s cheeks with gentle dabs of her fingertips. “The '80s blush was very bright and angular, whereas the '70s style is more blended,” she explains, applying the blush to the high points of the cheekbones and temples. Generally, Gonzalez prefers glowy formulas for all complexion-related products, including blush.

      **4. Dress the Eyes**

      The essence of Gonzalez’s ethereal eye look is a soft contour on the eyelids with liquid eyeshadow, specifically Armani Beauty’s Eye Tints. She recommends using a brush for the best results, though using a fingertip works as well—just start with light layers and gradually build for a seamless blend. Gonzalez refers to this liquid eyeshadow as the “ideal neutralizer,” effectively canceling out any redness, hyperpigmentation, or visible veins around the eye area.

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