Apologies, Butter Yellow, but I’m ending our relationship for this bolder color trend.
Ah, butter yellow. You had a wonderful run. So gentle, so understated, so distinctly 2024. However, this year, as we enjoy our Aperol Spritzes by the pool, we must recognize the new trending color making its mark: orange (or, to be precise, Aperol Spritz orange). This vibrant hue is the clear standout color trend for Spring/Summer 2025, appearing prominently in collections from New York, Paris, London, and Milan. At Bottega Veneta and Prada, skirts in sunset tones seemed perfect for rooftop aperitifs. Meanwhile, in Paris, Dries Van Noten and Loewe showcased models in popsicle-orange and tangerine outfits. British brands such as Burberry and Tove also embraced the citrus-inspired color trend. Perhaps it's the summer warmth that encourages these designers to opt for refreshing hues inspired by Aperol and Campari, moving away from spring pastels that have lingered too long. Regardless, this summer is poised to be filled with vibrant orange trends. Clearly, the time for butter yellow is fading, and Aperol Spritz orange is here to stay. Below, explore runway looks featuring the hottest hue of summer 2025, and browse our curated selection of orange pieces to satisfy your fashion cravings.
Aperol Spritz Orange on the Runway
Burberry spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
16Arlington spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
Prada spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
McQueen spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
Tove spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
Giambattista Valli spring/summer 2025 (Image credit: Launchmetrics/Spotlight)
Shop the Aperol Spritz Orange Edit
Madewell
Cotton Perfect Crewneck Tee
Bottega Veneta
Long Andiamo Clutch Bag With Handle
Gucci
Jackie Small Patent Leather Shoulder Bag
Cala De La Cruz
Siena Dress
McQueen
Sleeveless Draped Silk Jersey Midi Dress
Jia Jia
Carnelian Bracelet
Savette
Symmetry Pochette
Reformation
Sara Linen Dress
RPZL
Rpzl Acetate Claw Clips
Khaite
Simona Shoulder Bag
Jacquemus
Orange Le Raphia La Robe Camisa Minidress
Amina Muaddi
Cruise Juliette 45mm Patent Leather Sandals
Never Fully Dressed
Rust Sequin Tank Top
Tibi
Nylon Shirred Neck Top
Anthropologie
The Somerset Linen Pull-On Pants
Free People
Tia Thong Sandals
Triangl
Maia Prika Bikini Set
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Apologies, Butter Yellow, but I’m ending our relationship for this bolder color trend.
I would like the orange soda, please.