Autumn Makeup Is Unparalleled—5 Trends Already Taking Over Selfies and Beauty Retailers
Summer is wonderful, but as a beauty editor, I truly thrive during the autumn months. From indulgent bath products to moisturizing body oils, rich autumn scents, and warm makeup styles with shimmery brown shades, I enjoy shifting my beauty regimen to align with the cooler season. That's why I like to anticipate and stay informed about the makeup trends we will witness in September. We’ve already summarized the most significant autumn beauty trends overall, but for the past few weeks, I’ve been gathering details on the latest beauty launches, TikTok trends, Instagram aesthetics, and more to pinpoint the leading autumn makeup trends of the season. I even consulted with Jess Hunt, the creative director and co-founder of one of my favorite beauty brands, REFY, to obtain an expert's insights on upcoming makeup styles. Below, I've compiled five notable changes we can anticipate in the makeup realm as summer comes to an end. From innovative mascara styles to bold lipsticks and a surprising trend that will replace blush completely this season, keep reading to learn more.
**Article continues below 5 of the Biggest Autumn Makeup Trends 2025**
1. **Lively Lashes**
As a beauty editor, I anticipate a significant emphasis on statement lashes this autumn. This season, warm brown and burgundy shades will take precedence over traditional black mascaras. “As we transition into A/W, I foresee brown lashes making a splash,” says Hunt. These mascaras not only add a splash of color to your look but also enhance your eye color, making your eyes stand out. The best part? Numerous brands are embracing this trend, rolling out their classic formulas in exciting new shades. Check out some of my top picks below.
**Shop the Trend:**
- REFY Lash Sculpt Mascara in Brown
- Maybelline Sky High Mascara Burgundy Haze
- Charlotte Tilbury Push Up Lashes Dream Pop
2. **Bitten Berry Lips**
The French girl-inspired "bitten lip" look is currently trending, and I’m confident this style will carry over into autumn. This softer, smudged effect gives the impression of having just bitten into a sweet cherry or ripe strawberry, resulting in a chic, effortless finish. However, as Hunt notes, this season will shift towards warmer, deeper shades. “Rich berries and wines will dominate the scene. When paired with minimal blush or bronzer, the emphasis will be on the lips and radiant skin,” she explains.
**Shop the Trend:**
- Victoria Beckham Beauty Posh Lipstick
- Fenty Beauty Poutsicle Lip Stain Berry Banger
- Saie Glossybounce Lip Oil Dream
3. **Bronzer Is the New Blush**
Blush has enjoyed its moment in the spotlight, but according to Hunt, bronzer will take precedence this autumn. “Bronzer will replace blush for a subtle warmth and structure to the skin without needing extra color on the cheeks.” This trend not only simplifies your makeup routine but also helps maintain that summer glow as temperatures drop. Whether you favor cream products or traditional bronzing powder, there are various ways to achieve this look.
**Shop the Trend:**
- Givenchy Prisme Libre Bronzer Powder
- Nars Laguna Bronzing Powder
4. **Secret Shimmer**
You might be wondering if it’s too early in autumn for shimmery makeup. This season, there will be a more understated way to embrace the trend. Hunt reveals we can look forward to small hints of bronze, gold, and silver in our autumn makeup, like metallic accents on the cupid’s bow for a delicate yet bold finish. “I absolutely adore this trend and will certainly be trying it,” she adds. “It’s a playful way to elevate your makeup without being excessive.”
**Shop the Trend:**
- Westman Atelier Liquid Super Loaded Illuminator
- Rare Beauty Positive Light Liquid Luminizer
5. **Down to Earth**
Lastly, this autumn is all about earthy tones. “Warm shades like terracotta, burnt bronze, and deep browns will be immensely popular in both fashion and beauty this A/W,” Hunt mentions. Whether it’s an earth-toned smoky eye, terracotta blush, or bronze lip gloss, there are countless ways to integrate this trend. My wardrobe is already brimming with these autumn colors, and I'm excited to coordinate my makeup with my outfits.
**Shop the Trend:**
- Giorgio Armani Eye Tint 36M Wood
- Summer Fridays Blush Butter Balm Toasted Terracotta
- Huda Beauty Extra Shine Lip Gloss Coco
**Explore More:**
- Mascara
- Lipstick
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Autumn Makeup Is Unparalleled—5 Trends Already Taking Over Selfies and Beauty Retailers
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