My colleague recently spent a week in Copenhagen, and everyone she encountered suggested these 7 Scandinavian beauty brands.

My colleague recently spent a week in Copenhagen, and everyone she encountered suggested these 7 Scandinavian beauty brands.

      Although French pharmacy products often take center stage in the beauty industry, Scandinavian beauty brands frequently remain unnoticed, yet they are cherished by the trendiest beauty enthusiasts I know. For instance, my fashionable colleague Rebecca Rhys-Evans, a senior fashion and beauty editor for branded content, came back from Copenhagen Fashion Week with a plethora of Scandi beauty suggestions from the individuals she encountered. Since then, she has introduced me to some of the most exciting, lesser-known brands from Denmark, Norway, and Sweden.

      The beauty of Scandinavian products lies in their blend of exceptional design sensibilities with botanical ingredients and cultural rituals. Their beauty items not only look stunning on your vanity or inside your bag but are also effective and delightful to use. With their stylish Scandi hairstyles and flawless skin, who wouldn’t want to incorporate a bit of what Scandinavians use into their beauty routine? From Scandi skincare to unique perfumes, here are the Scandi beauty products we're keeping an eye on for 2025.

      **7 Best Scandi Beauty Brands to Discover**

      1. **Raw Alchemy**

      "I found Raaw Alchemy at Copenhagen Fashion Week a few weeks ago, and I’m already a huge fan. The fragrances are quite seductive and alluring—similar to those you’d encounter in trendy boutique hotel bathrooms around the globe," shares Rhys-Evans. "I particularly enjoyed Hazy Vanille—I'm not usually a big fan of vanilla fragrances, but this one had a sweet yet musky essence. No Vacancy, with wood, citrus, and amber notes, is another favorite, ideal for the winter season. They also offer a skincare line that is, true to its Scandinavian roots, clean, natural, and sustainable. I've been using the calming face oil at night, and my skin is indeed grateful."

      2. **Bjork & Berries**

      "A staple in Swedish fragrance—Bjork & Berries is recognized for its beloved, clean ‘ecoluxury’ scents with natural healing benefits," Rhys-Evans explains. "What I adore is their beautifully designed bottles. I only own one, White Forest, but it’s so refreshing and pure that I’ve nearly finished it in just six months."

      3. **Caia**

      "If you’re curious about what the fashion crowd is carrying in their bags right now, there’s a solid chance it’s something from the Rotate x Caia collaboration," states Rhys-Evans. "Launched around their recent show, this capsule includes a fragrance, two lip pencils, and a cosmetic bag that can also serve as a clutch. My personal favorite is the Rotate Lip Glaze, which I’ve been wearing non-stop."

      4. **Davines**

      "I had the pleasure of having Kirsten Demant style my hair before a show at CPHFW, and it has never looked better," reveals Rhys-Evans. "I typically follow a very low-maintenance hair routine. I use a Dyson Airwrap with the hot brush tool merely to smooth everything out, but I need a texture spray for added volume—my favorite has been from Davines."

      5. **Porcelain Perfumery**

      "I was unfamiliar with Porcelain Perfumery until I noticed it in a few shops in Copenhagen," Rhys-Evans notes. "I was initially drawn in by its packaging (can you tell I appreciate aesthetically pleasing beauty products?), but it’s the fragrances that left a lasting impression. They are bold, intense, and uplifting, making it a brand for true scent lovers."

      6. **Skandinavisk**

      "Skandinavisk is already a well-known favorite in the UK—I often see its B Corp-certified products in hotels and among friends," Rhys-Evans shares. "As its name implies, its fragrances draw inspiration from Scandinavian landscapes and nature. Lighting its candles after a long day brings a profound sense of calm. Sometimes, I even light my Arktis candle during work calls while WFH—it genuinely helps me unwind!"

      7. **Sitre**

      "I had the opportunity to meet the amazing founders of Sitre at CIFF (Copenhagen International Fashion Fair) and was impressed by their dedication to challenging the taboos surrounding sexual health and pleasure," Rhys-Evans explains. "They started with a single intimacy oil but have since expanded to include various oils, body washes, and candles that melt into massage oils."

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My colleague recently spent a week in Copenhagen, and everyone she encountered suggested these 7 Scandinavian beauty brands.

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