Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly.

Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly.

      When discussing the resurgence of boho chic, Suki Waterhouse is a key figure. The actress and singer naturally reflects the free-spirited aesthetic that is currently captivating many. There’s a certain effortless style in how Waterhouse dresses that is hard to replicate but certainly deserving of admiration. Recently, she appeared in Free People’s fall campaign, showcasing her on stage with a microphone while wearing outfit options that are performance-ready. We had the opportunity to chat with Waterhouse on set, where she shared her thoughts on the significance of rewearing clothes, her views on the boho chic revival, and how her love for Free People began.

      (Image credit: Courtesy of Free People)

      How would you define your personal style?

      Suki Waterhouse: I tend to be nostalgic for the past, so I’m happiest when at least half of my outfit is vintage. I enjoy wearing certain pieces repeatedly, and I even talk to my clothes, believing some have special significance. My approach to dressing connects with history and reflects a search for future possibilities.

      (Image credit: Courtesy of Free People)

      Is your personal style different when you perform on stage? If so, how does it vary, and what do you consider when choosing a stage outfit compared to everyday wear?

      SW: Performing has transformed how I approach getting dressed. I remember my fashion choices growing up, and how my sister would react to them, so the stage has become a venue where I can fully express my influences without feeling self-conscious. Plus, with stage outfits, if your tights rip or your pants peek out of a leotard, nobody cares! That’s liberating.

      (Image credit: Courtesy of Free People)

      What attracts you to Free People as a brand?

      SW: I appreciate that Free People and I both enjoy experimenting with clothing and styles. During the campaign shoot, I wanted to feel at home, and the Free People team allowed me the freedom to express that. I love how the campaign conveys my experience in those moments before and after a performance.

      (Image credit: Courtesy of Free People)

      Do you recall the first Free People item you ever owned? What was it, why did you love it, how did you wear it, and what made it special?

      SW: I was first drawn to Free People for their basics. It became my go-to for perfectly fitting tank tops and t-shirts, and I’m now fortunate to possess some of their pieces that feel like timeless classics.

      (Image credit: Courtesy of Free People)

      The campaign's styling exudes a boho chic vibe—an aesthetic that is reportedly making a significant comeback. What do you enjoy about that style?

      SW: The shoot was styled by Alexis Asquith, and we really bonded over our love for layering, going all out with accessories! There are no strict rules for boho chic, so it’s enjoyable to mix and match and explore various looks.

      Why do you think people are so attracted to the bohemian style in 2025?

      SW: I believe individuals are seeking a sense of ownership over their personal style, and the bohemian look offers a wide space for self-discovery and exploration of personal tastes in fashion.

      (Image credit: Courtesy of Free People)

      What was your favorite look from the campaign and why?

      SW: I’m very fond of large coats, so I was especially drawn to the look we captured inside the airstream, featuring the faux fur-trimmed coat and red corduroy pants. It perfectly illustrates my love for working with different textures and incorporating flair. The stage outfit I wore was also a favorite, as it felt like it could easily be part of my usual performance wardrobe.

      (Image credit: Courtesy of Free People)

      Was there a specific item or styling element that inspired you to incorporate it more into your personal style after the shoot?

      SW: Absolutely, the long dress paired with the belt and hat from the campaign’s first shot is something I've been loving lately.

      Shop the collection below.

      - Free People: We the Free Emre Flare Jeans

      - Free People: Tilly Skinny Silk Convertible Scarf

      - Free People: Shoreditch Maxi Topcoat

      - Free People: We the Free Good Luck Coated Barrel Jeans

      - Free People: Moonlight Faux Fur Jacket

      - Free People: Celestial Nights Maxi Dress

      - Free People: We the Free Knock Out Cord Shorties

      - Free People: Whispering Love Lace Top

      - Free People: Jae Knit Long Sleeve

      - Free People: Lotty Jacquard Jacket

      - Free People: We the Free Nouvelle Pattern Pullover

      - Free People: Lace Layering Long Sleeve

      - Free People: Faye Satin Top

      - Timberland: Stone Street Buckle Shoes

Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly. Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly.

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Suki Waterhouse communicates with her clothing and believes that they acquire unique powers when she wears them repeatedly.

The actress and singer features in Free People's newest campaign.