I Analyzed Fashionable Londoners to Determine Which Trends Will Prevail This Winter—These 7 Caught My Attention.
People-watching is my favorite pastime—particularly in a bustling city. Having lived in London for 14 years, I consider myself quite skilled at this kind of observational style analysis. I find great joy in uncovering new coffee shops or sampling a new restaurant (Lagana in Shoreditch, where you can doodle on the tablecloths, is currently at the top of my list), all while drawing inspiration from the outfits around me.
As a fashion editor, I do keep track of catwalk trends and new arrivals to put together shopping stories, but the real-life looks I encounter on the underground or at urban hotspots often provide the clearest insight into what people are actually buying. With the new season now fully underway, I’ve curated a very specific winter 2025 starter pack featuring the pieces that are already dominating the wardrobes of the most fashionable women in London.
I believe in sharing rather than gatekeeping, so I'm excited to present my observations from this month’s people-watching—trust me, you won't be disappointed. For coats, the funnel neck is transitioning from jackets to refresh tailored styles (there’s a particular cream Mango coat that’s already going viral). When it comes to boots, it's time to give your black pairs a break, as glossy chestnut brown is making a mark. If you're looking for an easy way to enhance your current collection, zebra accessories are being embraced by both minimalists and maximalists. Add to this a new scarf style, the grandpa knit favored by influencers like Lucy Williams, and a skirt that aligns with the #countrycore trend, and you've got the seven key winter trends that fashion enthusiasts in London are supporting this season. Enjoy!
**7 Key Winter 2025 London Fashion Trends**
1. **Argyle Knits**
**Style Notes:** Argyle knits—in the form of cardigans or sweaters—are undeniably taking over knitwear. Take a cue from Lucy and layer a short-sleeve jumper over a long-sleeve top, or simply opt for an oversized version to pair with jeans.
**Shop the Trend:**
- Keep it preppy with socks and loafers.
- Reformation Clara Cashmere Crew Cardigan: Pair with a plaid skirt + practical boots.
- Massimo Dutti Knit Wool Blend Sweater With Argyle Detail: This oversized style pairs effortlessly with denim.
- &Daughter Argyle Checked Wool Sweater: Always top-quality knitwear.
2. **Fuzz-Trimmed Jackets**
**Style Notes:** Both leather and faux fur jackets are essential this season, so why not combine the two? Marilyn is spotted in a Charlotte Simone jacket with a cozy brown fuzzy collar and cuffs, and there are plenty of options available, including styles with removable fluffy details for a versatile buy.
**Shop the Trend:**
- Topshop Faux Leather Boxy Zip Through Pocket Bomber Jacket: This shows that faux leather can appear very luxurious.
- Albaray Detachable Collar Leather Bomber: This could easily be mistaken for a vintage find.
- KITRI Sophie Dark Chocolate Vinyl Jacket: I love the option to remove the collars or cuffs for different looks.
- Next Burgundy Pu Jacket With Faux Fur Trims: I'm currently wanting everything in oxblood.
3. **Chestnut Boots**
**Style Notes:** While black boots are a perennial favorite, I’ve noticed a prevalence of glossy brown boots in London. Div might opt for ankle boots, but there are plenty of knee-high options that can elevate any outfit—just ensure they’re in a rich, freshly-polished chestnut brown.
**Shop the Trend:**
- Staud Wally 55 Leather Knee-High Boots.
- & Other Stories Leather Pointed Heeled Boots: A Western twist always works.
- Wedge boots are also emerging as a mini trend.
4. **Kilt Skirts**
**Style Notes:** Whether in grey (like Abi's) or a classic black back-to-school style, pleated kilts are the skirts to adopt. Pairing them with heels and a bomber jacket gives a fresh look for 2025, but they also look fantastic with flat, tall boots and a V-neck knit for a countryside vibe.
**Shop the Trend:**
- Nobody's Child Green Check Tailored Kilt Midi Skirt: Embrace all things checked this season.
- Boden Josephine Wool Kilt Skirt-Navy: Style this with a high V-neck knit and a leather bomber.
- Toteme Pleated Wool and Silk Midi Skirt: Of course, Scottish label Le Kilt offers the best designs.
5. **Zebra Accessories**
**Style Notes:** Although there has been a rise in snake-print boots and bags, zebra print is standing out this season. With even minimalists like Alexis adopting the pattern, it’s bound to be everywhere. The simplest way to test out a
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