Move Over, Butter Yellow, Burgundy, and Baby Pink—2026's Trendy Color Has Just Landed

      As the butter yellow, burgundy, and baby pink color trends reach their peak, designers are already plotting their replacement. I want to clarify that I believe colors like butter yellow will remain popular for the time being (I’ve even invested in it myself), but this past fashion month, designers collectively focused on a new It color that signals a refreshing change in seasonal color trends. Enter the shade we’re calling Capri blue—a rejuvenating hue that spans cerulean to turquoise to cobalt, radiating an aura of optimism, joy, and relaxation. This new It color made its appearance across the spring/summer 2026 collections from brands like Tory Burch, Loewe, Saint Laurent, and Victoria Beckham, the latter showcasing a runway heavily infused with deep blue. Creative directors Jack McCullough and Lazaro Hernandez presented their first Loewe collection with several pieces drenched in deep cobalt blue, while Simone Bellotti showcased it in his debut for Jil Sander. This shade was integral to both runway ensembles and new branding for the fashion houses, heralding a new era of vibrant technicolor that has characterized the fall 2025 and spring 2026 fashion landscape. Among this vivid palette, Capri blue stands out as the first definitive "It" color on its own. Here, explore how designers embraced the color and check out our curated selection of blue items worth purchasing.

      We always leave the Tory Burch show inspired with fresh styling ideas, and this season’s standout combination featured a bright blue funnel-neck coat teamed with chocolate brown trousers. If you’re a savvy shopper, pay attention to how beautifully this cerulean shade pairs with the trending brown color.

      At Loewe, sleek designs such as a straight-cut leather jacket and a leather mini dress were treated to the Amalfi Coast blue aesthetic.

      If you recall Dakota Johnson's dress in The Materialists, you understand why it’s essential for everyone to have a slinky satin blue dress in their closets. Fforme anticipated this trend by creating a maxi dress with an elegantly draped silhouette.

      The '80s trench coat at Saint Laurent showcases how effortlessly the color styles itself—a minimal effort is required.

      At Jil Sander, Simone Bellotti introduced rich deep-blue cobalt to the wardrobes of the most committed minimalists. The color featured in hourglass coats and sculptural dresses with a futuristic silhouette and tone, speaking for themselves.

      In Victoria Beckham’s collection, sporty windbreakers are fundamental pieces for the fashion-savvy person’s wardrobe, and she’s hinted at their 2026 evolution with a vibrant cobalt version showcased on her runway.

      Valentino presented a more oceanic blue, featuring soft, fluid forms such as a stunning draped silk dress.

      Lastly, colored denim—a trend that has been absent for some time—made a comeback in Versace’s spring 2026 collection, drawing attention with vivid blue "mom" fit jeans that accompanied several cobalt-blue designs, emphasizing retro flair in denim, loose trousers, and "dad" jackets.