This fall, I aim to be a cool girl, so I'm looking at these 7 IYKYK brands available at Nordstrom.
The fashion industry typically thrives on the excitement of fall attire. It's an opportunity for fashion enthusiasts to demonstrate their layering techniques and don all their favorite cozy sweaters. However, once the initial thrill fades, daily fall dressing can become quite challenging. The continuous layering, sometimes unflattering shapes, and predominantly neutral color schemes can hinder the creation of outfits that maintain a stylish appearance day after day. For an effortless vibe, my top tip is to explore emerging brands. The creators of these brands often prioritize creativity and self-expression over fleeting trends—qualities that I cherish about fashion. Emerging labels frequently lead the trend-setting, especially among Gen Z. As a member of this generation, I tend to shop at smaller outlets for items that make me feel like the most fashionable girl in New York City. I'm not one to keep secrets, so I'm delighted to share with other aspiring fashionistas worldwide some notable “if you know, you know” brands from Nordstrom. Browse to find fall-appropriate yet trendy pieces to incorporate into your wardrobe.
**Loulou de Saison**
Founded by Chloé Harrouche, Loulou de Saison aims to empower women through fashion that boosts confidence. The range includes eye-catching statement tops as well as high-quality basics for everyday use.
- Raven Mercerized Wool & Yak Hair Blend Sweater
- Bruzzi Oversize Wool & Cashmere Sweater
- Zaro Short Sleeve Fringe Top
- Arman Oversize Cotton Mini Sweater Dress
- Tiha Long Sleeve Wool & Cashmere Polo Sweater
**Haikure**
This Italian denim brand, established in 2011, is rooted in purity and progressive ideals. Inspired by the Japanese term "haiku," Haikure emphasizes a connection with nature and simplicity. Each piece is timeless, reflecting an awareness of ever-evolving fashion trends.
- Belty Fur Denim Shirt Jacket
- Star Denim Stripe Lambskin Leather Pants
- Vicky Alpaca & Wool Blend Rib Polo
- Tiff Alpaca Blend Sweater
- Bibi Crystal Embellished Balloon Leg Jeans
**Julie Kegels**
Launched in 2024, this brand exemplifies elegance. Fusing whimsical elements with structured tailoring, Julie Kegels has quickly made a name for itself. The designer often draws from personal memories, translating them into her garments.
- Billy Mixed Media Crop Wool Blazer
- Duany Plaid Wool Gabardine Dress
- Po Wood Print Straight Leg Pants
- Salome Asymmetric Wool Blend Wrap Skirt
- Johanna J.k. Finance Label Jersey Pencil Skirt
**Lié Studio**
Founded in Copenhagen in 2021 by sisters Amalie and Cecilie Moosgaard, Lié Studio offers versatile jewelry that is vibrant, playful, and chic. For those looking to be stylish this fall, consider these whimsical pieces for everyday wear, suitable for any occasion.
- The Louise Drop Earrings
- The Frida Hair Pin
- The Liv Bracelet
- The Steffie Earrings
- The Caroline Drop Earrings
**Sandy Liang**
For those in the know, Sandy Liang is on the verge of leaving the “emerging” category for established brands. Nevertheless, it explores the themes of girlhood, featuring bows and pink hues, along with sometimes subversive items, generally maintaining a playful and innocent tone appealing to young girls.
- Sienna Taffeta Anorak
- Sorano Bow Embroidered Wide Leg Camo Cargo Pants
- Ascher Jacquard Quarter Zip Top
- Monyo Bow Hoop Earrings
**Damson Madder**
Founded by Emma Hill in 2020, Damson Madder is committed to responsible production and sustainability. The brand is gathering a following in the fashion world with its fun prints and innovative takes on classic designs.
- Stripe Beanie
- Finella Asymmetric Denim Shirt Jacket
- Joanie Bomber Jacket
- Sienna Stripe Long Sleeve Organic Cotton Dress
- Pearl Convertible Hooded Puffer Jacket
**YanYan**
Created by former Rag & Bone Knitwear Director Phyllis Chan and designer Suzzie Chung, YanYan stands out as an excellent up-and-coming knitwear brand. Its mixed patterns, distinctive cuts, and intentional imperfections make it ideal for anyone wanting to feel stylish this fall.
- Borlor Checkerboard Wool Cardigan
- Borlor A-Line Knit Wool Midi Skirt
- Netty Gusset Lambswool Blend Sweater
- Softi Oversize Stripe Wool Blend Pants
- Daisy Colorblock Lambswool A-Line Maxi Skirt
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This fall, I aim to be a cool girl, so I'm looking at these 7 IYKYK brands available at Nordstrom.
Searching for trendy new brands to explore this fall? These seven up-and-coming brands available at Nordstrom are just what you need. Check them out and shop here.
