Tried, Tested, and Rated—Presenting the 19 Top Hair Products of 2025

      Welcome to the Who What Wear UK's Next in Beauty Awards 2025. Here, we honor and celebrate the finest in beauty, from groundbreaking industry innovators to the reliable classics that persist in our bathrooms and makeup bags. To identify the deserving winners, we consulted our distinguished panel of industry specialists, discerning editors, and knowledgeable influencers, who rigorously tested each product. We asked our judges to record and share their experiences with all the products they evaluated, allowing you to see the winners in action along with crucial before-and-after results. After extensive testing, swatching, and reviewing, the results are finally here. Join us in recognizing the top hair products of 2025.

      Who What Wear UK Next in Beauty Awards 2025: Best in Hair

      Scalp products have surged in popularity lately, but in an overstuffed market, discerning which ones merit your money can be difficult. Cécred has developed a dual-action formula that merges a clarifying shampoo with exfoliants, offering your scalp a profound clean without needing an additional product. Based on the reviews, this one appears to be well worth your investment. "This shampoo and scalp scrub hybrid has become essential in my hair-washing routine," states shopping editor Florrie Alexander. "After using it, my hair feels nourished and looks incredibly shiny." Alisha Dobson, managing director of Bleach London, concurs, calling it "a fantastic product, perfect to include in everyone's scalp-care routine."

      Shop the Winner:

      Cécred

      Clarifying Shampoo & Scalp Scrub

      In terms of minimizing the need for additional products, we were eager to learn which hair tools could assist in creating various hairstyles. Our winner? The Hershesons Multi-Tasker. Equipped with a round brush, wand, and waver, this is your all-in-one solution for bouncy, voluminous looks. "This hair tool is amazing," comments beauty editor Eleanor Vousden. "The interchangeable base allows you to easily switch between the attachments, essentially giving you three hair tools in one. Hershesons smartly created two options (one for long hair and one for short) to ensure you have the appropriate attachments for your hair length. I tested the version designed for long hair, which includes a thermal brush, curling wand, and waver, and I received numerous compliments whenever I used it." "This smart styling tool works wonderfully on straight, medium-to-thick hair, effortlessly adding smoothness and shine," adds celebrity hairstylist Dionne Smith.

      Shop the Winner:

      Hershesons

      The Multi-Tasker

      Manta's stylish scalp brush received outstanding ratings from our judges for good reason. The hair tool features built-in "pulse technology" that enhances blood flow and circulation for healthy hair growth while alleviating stress and tension. "The vibration is incredible on the scalp and truly adds relaxation to my haircare routine—I've never encountered anything like it," says Vousden. "I appreciate that it's waterproof, allowing you to use it while washing your hair or as part of a soothing ritual while your hair mask works." Hairstylist Michael Douglas appreciates it too, stating, "I really like this brush. It has a novelty aspect, which is nice, and also serves a practical purpose for stimulating the scalp and working product into the hair."

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      "Best shampoo" is a formidable title to secure, but our judges unanimously praised Rossano Ferretti Parma Grandioso Extra Volume Shampoo. "This shampoo is rich and has a delicious scent, making it truly enjoyable to use," remarks graphic designer Emily Post. The volumizing formula effectively lifts fine hair, adding both bounce and shine. "It does an excellent job without leaving hair flat," affirms Smith.

      Shop the Winner:

      Rossano Ferretti Parma

      Grandioso Extra Volume Shampoo

      While some may love them and others may not, there’s no denying that hair oils can be transformative in hydrating ends and imparting a salon-like shine. But which is the best? Our judges chose Cair's Protection Oil as this year's winner for its light, non-greasy formula. Intended to nourish, balance, and fortify your strands, it's an excellent option for the summer as it protects hair when exposed to sunlight or after swimming. "I enjoyed warming the oil in my hands, and the shine it provides feels natural rather than greasy," says Dobson. "It lasts long yet feels light. I love that it's suitable for beach use and in the sun, plus it has a wonderful fragrance."

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      If you find your ends feeling damaged, consider a bonding treatment. Our favorite was from Redken, utilizing the brand’s most potent all-in-one formula to repair strength, guard against heat, tame flyaways, and enhance shine. "This is a fantastic multi-tasking leave-in conditioner," states copy editor Georgia Seago. "Typically, I would apply a leave-in conditioner followed by a smoothing product and a heat protectant