We consulted all the experts we could find—here are the only 24 skincare products you need to be aware of.

      Welcome to the Who What Wear UK's Next in Beauty Awards 2025. Here, we're honoring and celebrating the finest in beauty, ranging from groundbreaking industry pioneers to the enduring favorites that continue to be essential in our bathrooms and makeup collections. To identify the deserving winners, we turned to our respected panel of industry experts, discerning editors, and knowledgeable influencers, who rigorously evaluated every product. Our judges documented and shared their testing experiences for each product they assessed, allowing you to see all the winning products up close, along with those crucial before-and-after results. After extensive testing, swatching, and reviewing, the outcomes are here. Join us in honoring the top skincare products of 2025.

      Who What Wear UK Next in Beauty Awards 2025: Leading Skincare

      With a myriad of facials available, it was Sarah Chapman's Barrier Restore Facial that captivated our judges the most. Designed to heal and calm the skin barrier, this indulgent facial begins with a skin analysis and incorporates both cryotherapy and near-infrared light in the treatment. "I'm an enormous fan of Sarah Chapman facials, and my skin always looks fantastic after leaving the clinic," says junior beauty editor Grace Lindsay. "The clinic environment is luxurious and soothing, and my facialist was incredibly friendly, guiding me through every step and detailing how it would benefit my skin," she remarks. "My skin barrier isn't particularly robust, but I truly noticed a change in how my skin appeared and felt afterward. I would recommend this facial to everyone I know."

      Discover the Winning Treatment:

      

      **Sarah Chapman**

      Barrier Repair Facial

      In a bustling market of supplements, Aegle's Clear Skin Complex stood out significantly. Our judges praised its effectiveness in addressing skin issues like acne from within. "This is highly effective for textured and acne-prone skin," states Eleanor Hartley, founder and director at Hart Medical. "It regulated hormonal breakouts, and there was a marked improvement in skin clarity. I was very impressed by the ingredient list and the research backing it," she continues. "The packaging is both luxurious and sustainable. I plan to incorporate this into my clinic for patients dealing with hormone-related acne."

      Shop the Winner:

      

      **Aegle's**

      Clear Skin Complex

      Dr Sam's products are favorites among the Who What Wear UK editorial team, and the Flawless Moisturiser Intense has established itself as a key part of our judges' skincare habits, thanks to its capacity to soothe and repair the skin barrier with its NAD+ formula. "This moisturiser is outstanding," remarks Dr Ahmed El Muntasar, GP and aesthetics practitioner. "It's wonderfully rich and thick, leaving your skin feeling hydrated, brighter, and truly nourished. It's effective on its own and works exceptionally well with retinoids," he adds. "The texture is thick and promptly moisturizes," shares graphic designer Emily Post. "With no fragrance, it’s an uncomplicated staple. I’m adding this to my collection as a go-to for dry skin anywhere."

      Shop the Winner:

      

      **Dr Sam's**

      Flawless Moisturiser Intense

      Our beauty team evaluates hundreds of face masks each year, but Dr. Althea's Jelly Seal Dewy Masks greatly impressed our judges and editors. Our skin has never felt more hydrated. "I absolutely love this mask. Its texture is fantastic, and it adheres well without slipping or drying out. I looked noticeably glowy after using it, and I've already repurchased," states Hartley. Beauty editor Eleanor Vousden also praises it, saying, "These sheet masks are soaked in serum and feel instantly cool and hydrating on the skin. The calming and hydrating ingredients made my skin feel significantly more hydrated and plump the next day."

      Shop the Winner:

      

      **Dr. Althea**

      Jelly Seal Dewy Mask

      Good skincare doesn’t have to come with a hefty price tag, and E45's Cica Soothe and Repair Cream exemplifies this. It impressed our judges sufficiently to earn a place as a "first-aid" moisturizer in their routines. "Restorative and hydrating, this cream is ideal for skin suffering from extreme dryness and sensitivity," says aesthetician and beauty editor Grace Day. "Its rich texture immediately comforts and nourishes the skin. I found it to be an excellent 'SOS' remedy for my skin after overusing active ingredients—it would also work well for eczema-prone skin," she shares. "You can't go wrong with this product," adds insights analyst Sophie Cookson. "It deeply moisturizes and is great for dry areas beyond just the face, making it versatile and well-priced."

      Shop the Winner:

      

      **E45**

      Cica Soothe and Repair Cream

      We haven't encountered an Elemis product that we haven't cherished, but the Pro-Collagen Toning Mist garnered the highest accolades from our judges, who enjoyed adding it to their daily skincare