Elite Dressers Are Revamping This Once Disdained Color: Here's How to Style Aubergine This Winter

Elite Dressers Are Revamping This Once Disdained Color: Here's How to Style Aubergine This Winter

      As we delve deeper into the winter months, our wardrobe's color palette becomes richer, deeper, and more sultry. The skies are grey, the nights are getting longer, and unfortunately, the rain is unavoidable. December will arrive in no time, bringing with it party season, cozy sweaters, and a chance to play around with your cold-weather outfits. Recently, I covered the seven essential color trends for autumn/winter 2025, and one particular hue caught my eye. It’s not purple, burgundy, or dark brown; this rich, earthy shade has earned the approval of every fashion editor this season. I’m referring to it as expensive aubergine.

      @astyleedit showcases an aubergine jumper, bag, and loafers, with another aubergine jumper tied around her waist. In the past, this color often went unappreciated, labeled as ugly and outdated. However, I've noticed it undergoing a significant rebranding and it is now embraced by major names on the fashion week schedule for winter 2025, including The Attico, Alaïa, Christopher Esber, and Chloé. Its earthy, luxurious tone has made its way to the high street, with retailers such as COS, Zara, and H&M jumping on the aubergine trend, making it more accessible and wearable than ever.

      TyLynn sports a black Henley knit and aubergine-toned jeans. This shade is popping up in clothing, footwear, and accessories, particularly leather jackets, sleek dresses, fringed skirts, knee-high boots, and suede bags. It has a captivating allure and looks stunning in a monochromatic ensemble or paired with classic black. If you enjoy mixing colors, aubergine pairs beautifully with powder pink, chocolate brown, charcoal, winter white, and even lavender.

      Coco Schiffer wears an aubergine skirt teamed with a black jumper, hat, and heels. This shade is distinctive, not your typical burgundy or deep brown, but a perfect blend that conveys an air of richness.

      Marianne Smyth dons an aubergine-toned jacket, wide-leg trousers, and a leather bag. Featured in eveningwear, denim, knitwear, and leather, aubergine is the hue fashion enthusiasts are adopting now to elevate their winter wardrobes with a luxurious feel. Follow suit and incorporate this elegant shade into your outfits to stand out. You might even find that you don’t want to revert to black.

      Hannah MW flaunts an aubergine evening gown. If you're ready to explore this color trend, continue scrolling for a selection of the best aubergine pieces to shop now, ranging from high street to high-end. Happy shopping!

      Shop the Aubergine Colour Trend

      & Other Stories

      Voluminous Belted Wool Coat

      I adore the volume of this coat, along with its rich aubergine hue.

      ZARA

      Plain Knit Short Sleeve Top

      This knit tee is an excellent way to try out the trend.

      Prada

      Buckle Leather Bucket Bag

      This bucket bag occupies my thoughts endlessly. It’s the ideal color!

      COS

      Oversized Merino Wool Cardigan

      These Mithridate shoes are practically artistic.

      Reiss

      Oversized Leather Jacket

      This classic leather jacket takes on a modern twist with this color.

      H&M

      Cashmere-Blend Polo-Neck Jumper

      Introduce a touch of cashmere into your winter wardrobe with H&M.

      Mint Velvet

      Bridie Burgundy Leather Knee High Boots

      & Other Stories

      Gathered Midi Dress

      All this dress requires is heeled boots and a suede handbag.

      Mint Velvet

      Burgundy Triangle Knit Scarf

      ZARA

      Plain Knit Cape Jumper

      Capes are in vogue—just ask Zara.

      The Fold

      Andalo Leather Skirt

      This luxurious leather pencil skirt is in a genuine, wealth-indicating aubergine shade.

      Stradivarius

      Soft-Touch Knit Sweater

      A classic and budget-friendly knit from Stradivarius.

      Reformation

      Alyssa Stretch High Rise Wide Leg Jeans

      These resemble the ones worn by TyLynn (see above). Very chic.

      ARKET

      Upcycled Down Cropped Jacket

      You'll get loads of wear out of a casual bomber jacket.

      MITHRIDATE

      Knitted Team Polo

      Rugby shirts are a fantastic off-duty essential. Pair with jeans or a pleated skirt this winter.

      Draped tops are trendy, and this aubergine-hued one from Mango looks incredibly luxurious.

      NOUR HAMMOUR

      Briona Belted Shearling-Trimmed Leather Coat

      Nour Hammour is the go-to coat brand for every fashionista.

      H&M

      One-Shoulder Mesh Top

      This top pairs beautifully with jeans and kitten heels.

      For a sweet touch, add these Miu Miu sunglasses to your outfit.

      JOSE

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Elite Dressers Are Revamping This Once Disdained Color: Here's How to Style Aubergine This Winter

This earthy tone, neither purple nor deep brown, has received the approval of every fashion editor this winter season.