The Results Are Here: 10 Editors Share Their Best Fashion Buys Ever

      November 2025 marks the 10th anniversary of Who What Wear UK. Yes, we’ve spent a decade discussing the trends to keep an eye on, the luxury items worth investing in, the beauty products and tips we’re eager to share, and the outfits that have been in rotation among our team! We hope you’ve enjoyed reading our articles as much as we’ve enjoyed creating them. To commemorate this milestone, you’ll find a variety of special anniversary content on the site this month, including retrospective looks at significant fashion moments, the couples that shaped the decade, and the products that have achieved true cult status. Be on the lookout for our 10th birthday badge and celebrate this milestone with us! Thank you for being part of our journey thus far.

      At Who What Wear UK, we take shopping seriously. Over the past decade, we’ve guided our readers toward worthwhile purchases, smart investments, and savvy high-street finds, ensuring that any new item in your wardrobe truly earns its place. Through countless try-ons, editor wish lists, and capsule-wardrobe summaries, we’ve been building our own refined collections alongside you, embracing trends that have endured through changing seasons.

      As sharing our favorite pieces is central to our mission, I asked my fellow editors to share their most valuable purchase from the last ten years. From loafers you can walk 20,000 steps in to the softest cashmere knits, we're showcasing our best-ever clothing finds. As a team, our personal styles span bold maximalism to understated minimalism, but we all agree that new purchases should be able to stand the test of time.

      Among the various pieces we cherish, we’ve highlighted those that are particularly special. Whether they were acquired to celebrate an occasion, took considerable time to find on the resale market, or draw endless compliments despite being from the high street, these items have truly endured and supported our wardrobes through various styling twists. Whether you're curating your own capsule wardrobe, seeking insights on an investment item, or simply curious about an editor's closet, keep scrolling to check out our favorite clothing finds.

      1. The Dress

      "I purchased this dress from Vestiaire Collective before September Fashion Week in 2018 and haven’t looked back! It has accompanied me worldwide as a go-to option for events, fashion shows, holidays, parties, weddings, and more. I believe there’s something timeless about a bright red dress—prints can easily feel dated, but if you choose a silhouette that suits your personal style, it can remain relevant with different accessories." — Hannah Almassi, Managing Director

      Shop Hannah's Dress:

      Rejina Pyo

      Tiered Ruffle Crepe Maxi Red Dress

      2. The Cashmere Knit

      "It may sound cliché, but a quality wool-and-cashmere jumper is essential to any winter wardrobe. The challenge lies in finding one that feels luxurious, maintains its shape, and doesn’t come with a hefty price tag. Enter H&M’s wool-cashmere blend knit. As soon as I tried it on, I understood why it keeps appearing on every fashion enthusiast's feed. The fit is ideal—an oversized style without being overwhelming, with dropped shoulders and subtle ribbing on the sleeves and neckline—details that typically cost triple the price, and it has become my winter staple. Whether paired with tailored trousers for work, denim on weekends, or over a slip skirt for dinner, it works effortlessly every time. I know I’ll be wearing it for another decade without question." — Marina Avraam, Senior Shopping Editor

      Shop Marina's Cashmere Knit:

      H&M

      Cashmere-Blend Jumper

      3. The Coat

      "When colder weather arrives, I prefer to keep my outfits simple, emphasizing warmth and comfort, which means my outerwear should be both stylish and a focal point for my otherwise basic ensemble. In my opinion, nothing is chicer than a scarf coat. I’ve tried numerous styles from both luxury and high-street brands, but this one I bought from COS a couple of years ago remains my favorite. It’s fashionable enough to elevate my classic outfits yet feels timeless, ensuring it won’t go out of style in the years ahead. I receive so many compliments on it, and my friends are always surprised to discover it’s from the high street. Its quality means it has held up extremely well." — Brittany Davy, Fashion Assistant

      Shop Brittany's Coat:

      COS

      Double-Faced Wool Scarf Short Jacket

      4. The Everyday Bag

      "I genuinely believe in cherishing both the big and small moments in life, and while that doesn’t always mean making significant purchases, I treated myself to a special handbag when I secured this job. I tried both the Loewe Puzzle and the Hammock bags, ultimately choosing the Hammock as it felt more 'me', and at the time, it was less common! I can confidently say it’s one of my best investment purchases. It’s casual enough