The Results Are Out: 10 Editors Share Their Top Fashion Buys Ever Made

      November 2025 marks the 10th anniversary of Who What Wear UK. Indeed, we have spent a decade discussing trends to watch, luxury items worth investing in, beauty tips and tricks we're eager to share, as well as the outfits our team has been consistently wearing! We hope you’ve enjoyed our stories as much as we’ve enjoyed putting them together. To commemorate this milestone, we will feature a variety of special content celebrating our ten-year anniversary throughout the month, looking back at significant fashion moments, iconic couples of the decade, and products that have achieved cult status. Look for our 10th birthday badge and join us in celebrating this achievement! Thank you for being part of our journey thus far.

      At Who What Wear UK, we take shopping seriously. Over the past decade, we have helped our readers navigate smart purchases, savvy investments, and meaningful high-street finds to ensure that any new addition to your wardrobe is truly deserving of its place. Through numerous try-ons, editor wish lists, and capsule wardrobe features, we’ve been curating our own elegant collections together, aligning with trends that have endured the test of time.

      Sharing our most cherished items is integral to our mission, so I asked my fellow editors about their most valuable purchases from the past ten years. From loafers that can take you 20,000 steps to the coziest cashmere knit, we’re opening our wardrobes to reveal our best-ever clothing investments. As a team, our fashion tastes range from bold maximalism to understated minimalism, but we all agree that new acquisitions should last for years.

      Among the essential pieces we rely on, we’ve highlighted those that stand out for their uniqueness. They may have been acquired to commemorate a significant occasion, required hours of searching on resale platforms, or have garnered endless praise despite being from the high street. These items have been thoroughly tested and supported our wardrobes through various occasions, deserving their moment of recognition. Whether you're crafting your own capsule wardrobe, seeking insights on a noteworthy investment piece, or just curious about an editor's closet, keep reading to discover our top clothing purchases.

      1. **The Dress**

       "I purchased this dress from Vestiaire Collective before Fashion Week in September 2018 and I haven't looked back! It's traveled with me around the globe as my go-to for events, fashion shows, getaways, parties, and weddings. There’s something timeless about a bright red dress—prints can quickly become outdated, but a well-fitting silhouette that reflects your personal style remains relevant with different accessories." — Hannah Almassi, managing director

       **Shop Hannah's Dress:**

       Rejina Pyo Tiered Ruffle Crepe Maxi Red Dress

      2. **The Cashmere Knit**

       "It may seem obvious, but a quality wool-and-cashmere sweater is essential for your winter wardrobe. The challenge is finding one that feels luxurious, retains its shape, and doesn’t cost a fortune. Enter H&M's wool-cashmere blend knit. From the moment I tried it on, I understood its popularity among fashion enthusiasts. The proportions are perfect: an oversized fit without being overwhelming, dropped shoulders, and subtle ribbed detailing at the sleeves and neckline; all those understated features that usually come at a much higher price, making it my winter staple. It pairs beautifully with tailored trousers for the office, denim for weekends, and over a slip skirt for dinner—it's reliable every time. I know I’ll still be wearing it in ten years." — Marina Avraam, senior shopping editor

       **Shop Marina's Cashmere Knit:**

       H&M Cashmere-Blend Jumper

      3. **The Coat**

       "When colder weather arrives, I prefer to keep my outfits simple while focusing on warmth and comfort. My outerwear must be fashionable and serve as the highlight of my otherwise basic look. In my opinion, a scarf coat is incredibly chic. I’ve tried countless styles from both luxury and high-street brands, but this one from COS, which I bought a couple of years ago, is my absolute favorite. It's stylish enough to enhance my classic outfits while also feeling timeless, ensuring it won’t go out of style in the coming years. I receive numerous compliments on it, with friends often surprised to learn it's from the high street. The quality has kept it in excellent condition." — Brittany Davy, fashion assistant

       **Shop Brittany's Coat:**

       COS Double-Faced Wool Scarf Short Jacket

      4. **The Everyday Bag**

       "I truly believe in celebrating both big and small moments in life. While that doesn’t always mean making a significant purchase, I treated myself to a special handbag when I got this job. I considered the Loewe Puzzle and Hammock bags, ultimately choosing the Hammock because it felt more 'me', and fewer people had it at that time! It’s likely my best investment purchase. It's casual enough to toss everything