Demi Lovato: It's Actually Not That Important, Honestly.
Demi Lovato has moved on from her previous reputation as American pop's troubled figure. After years of garnering attention for her rebellious behavior as a graduate of Disney’s child star program—culminating in a punk-rock funeral for her pop-princess phase in 2022—she's rewriting her narrative this year. The past few months have seen significant positive changes for the 33-year-old artist. In May, she wed singer-songwriter Jordan "Jutes" Lutes in a beautiful ceremony in Santa Barbara. In August, she joined the Jonas Brothers for a performance of a few songs from the 2008 film Camp Rock during their headlining concert at MetLife Stadium. And in October, Lovato attended her first fashion week in Paris, debuting a sleek, urban style while mingling with fellow celebrities at shows by Vivienne Westwood, Coperni, and Ann Demeulemeester.
Released on October 24, her ninth studio album, titled It's Not That Deep, made its debut in the Top 10 of the Billboard 200 and reached number one on the Top Dance Albums chart. Now three years into recovery from addiction, Lovato drew from EDM and nightlife for inspiration as she reclaims her right to enjoy life. "The tone of this album is fun… dare I say, cunty?" she shares enthusiastically during a studio session in the San Fernando Valley, taking time to greet every crew member after stepping out of a black SUV dressed in a cozy gray sweater, black leggings, and oversized sunglasses. The backdrop behind her, featuring her album cover shot by Daniel Sachon, shows Lovato in a portrait studio with a dry-cleaning bag, surrounded by a chaotic mix of people and animals. "I’m standing strong amidst all this chaos, and it’s no secret that my life is very chaotic, being so public," she says.
That Saturday night, she would perform her new songs live for the first time at the Hollywood Palladium in Los Angeles, which transformed into Club Demi for the occasion. With fans in their 20s—many having grown up watching her on television—cheering wildly, Lovato appeared strikingly in a black lace bodysuit, moving with her backup dancers to the dynamic electronic beats from her latest album. The show kicked off with "Fast," a steamy, hyperpop love song that energized the crowd, but they soon found themselves taken aback by a surprise rendition of "This Is Me," a Camp Rock classic she recorded in her teenage years. These choices in her setlist starkly contrasted with the deeply confessional balladry of her earlier albums, like 2021's Dancing With the Devil… The Art of Starting Over and 2022's heavier, guitar-driven Holy Fvck. This year, she's not only reviving her pop era but also honoring the entirety of her journey, which began in her childhood. "I want to go back to pop. I love pop music," Lovato expresses. "It’s not that I didn’t enjoy performing Holy Fvck, because I really did. But I noticed when I played my throwback songs, there was an undeniable connection with the audience that resonated deeply with me."
"I used to write deeply personal, emotional songs based on what I had been through or past experiences," she continues. "With this album, I wanted to make it clear from the start that we’re here to have fun, and it's not that serious. It’s not nearly as heavy as the music I’ve created before."
Embodying the spirit of It's Not That Deep, Lovato's promotional cycle has humorously revisited some of her most memorable and funny moments. This summer, on the Just Trish podcast, she recounted a 2022 video where she serenaded a supposed ghost while exploring a haunted house with ghost hunters. ("I was so stoned," she admitted to host Trisha Paytas.) For Halloween, she donned a costume as the infamous Poot Lovato—a meme derived from a frequently shared overly exposed photo of her on the red carpet—complete with a bald cap for authenticity.
Lovato's undeniable joy has always shone through in her vibrant voice and the characters she has portrayed, yet her vivacity was frequently overshadowed by her emotional trauma. Born Demetria Devonne Lovato in Albuquerque, New Mexico, she grew up in Dallas, learning to act and dance as a child and landing her first TV role in the children's show Barney & Friends in 2002. Lovato also sang in her local Baptist church choir, though the strict values often conflicted with the realities of her home life. Her mother, a former Dallas Cowboys cheerleader, supported Lovato's budding acting career, while her father, a musician and engineer, battled untreated mental illness and substance abuse, which resulted in him lashing out at the family. The tension between her public persona and personal issues intensified as she
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Demi Lovato: It's Actually Not That Important, Honestly.
In our cover feature for November 2025, Suzy Exposito interviews Demi Lovato about her latest album, It's Not That Deep, and discusses the significance of this new chapter in her career.
