I'm an editor planning to get married in 2026—27 bridal purchases I'm thinking of investing in now.

      Poppy became the managing editor of the Who What Wear UK team in 2022. She holds a degree in English literature and has previously contributed to various publications including Women's Health, The Times, and Marie Claire. In her role at WWW UK, Poppy manages the content calendar and oversees all brand output, while also collaborating with contributors and assisting with social media planning, branded content, marketing, and brand strategy. With her keen attention to detail, she manages the production of key projects such as special issues, events, gift guides, and more. Although you won’t see many of Poppy’s articles on the site, when they do appear, they will likely focus on dresses, handbags, or classic high-street items that she discusses with her mum. Even better, they might cover all three!