The Celebrity-Endorsed It Bag That Will Be Popular in 2026
I have extensively studied It bags. As an editor with a passion for handbags, I have dedicated years to analyzing the rise of new styles, exploring pieces that have maintained their It status for decades, and more recently, investigating returning classics. It's evident that 2025 will be the year of the returning It bag; from Chloé’s Paddington to Fendi’s Spy bag, and with this nostalgic trend likely to extend into 2026, I predict that the Bottega Veneta Campana will gain even more prominence in 2026.
This year has been characterized by nostalgia, as luxury brands delve into their archives to revive icons that still resonate today. The heritage of these luxury designers sets them apart. Their decades of experience and iconic designs have solidified their place as premier designer brands, among which Bottega Veneta stands out by celebrating its rich history with the return of the Campana.
Our introduction to the Campana occurred earlier this year, although the bag has undergone a slight update to suit contemporary tastes. First launched in spring 2004, it was ahead of its time with its minimalist appeal and subtle design, sharply contrasting with the bold logomania of the 1990s. It was perfectly in sync with the early 2000s trends that emphasized craftsmanship, hardware accents, and tactile detail. Consider the metal embellishments of Balenciaga’s Le City bag or the robust locks on the Mulberry Bayswater and Chloé Paddington. For its modern comeback, the metal details on the bag’s straps have been eliminated to enhance its sleek look, making it even more refined. Consequently, it has immediately attracted stylish individuals and has seamlessly integrated into the wardrobes of many elegant celebrities.
Long before the quiet luxury trend emerged, Bottega Veneta prioritized expert construction and thoughtful creation over brand names. These bags don’t need to loudly proclaim their origin to earn admiration; they rely on the brand’s iconic Intrecciato weave to showcase their luxurious roots. The carefully woven leather found in Bottega's most recognized bags lends itself perfectly to the relaxed aesthetic of the Campana bag. With a slouchy, bohemian style that merges form and function, it boasts a polished appearance along with a spacious interior. The bag remains unlined, highlighting the precise Intrecciato weave, which has become a hallmark of the brand, easily recognized without needing to utter its name. For its comeback, the new Campana is available in three sizes—small, regular, and large—with a selection of sophisticated colors in both leather and suede. It has already joined Bottega Veneta's lineup of timeless It bags, such as the Andiamo and the Clutch, all of which maintain their esteemed status years after their initial release. Preparing your wardrobe for 2026? Keep scrolling to shop for the Bottega Veneta Campana bag.
Shop the Small Campana Bag:
Bottega Veneta
Women's Small Campana in Black
The design adds a hint of structure to the soft leather weave.
Bottega Veneta
Women's Small Campana in Dark Barolo
This rich burgundy hue is flying off the shelves.
Bottega Veneta
Women's Small Campana in Pinecone
Secure it with a charming leather tie and magnetic closure.
Shop the Regular Campana:
Bottega Veneta
Women's Campana in Pickle
The perfect companion for all your daily essentials and more.
Bottega Veneta
Women's Campana in Black
This timeless black bag will hold its place in your collection for years.
Bottega Veneta
Medium Leather Intrecciato Campana Shoulder Bag
This vintage silhouette feels refreshingly modern.
Bottega Veneta
Women's Campana in Sea Salt
Introduce a fresh twist to winter attire with this cream version.
Bottega Veneta
Women's Campana in Mirth Washed
The newest color to join the collection.
Shop the Large Campana Bag:
Bottega Veneta
Women's Large Campana in Amber
Made from luxurious suede for added richness.
Bottega Veneta
Women's Large Campana in Fondant
Numerous celebrities have been opting for this exact style.
Bottega Veneta
Women's Large Campana in Black
For a subtle touch of weave, consider this smooth leather version with an Intrecciato detachable mirror charm.
Shop More Bottega Bags:
Bottega Veneta
Women's Andiamo in Dark Barolo
Carry it by the smooth leather handle or wear it on your shoulder with the woven longer strap.
Bottega Veneta
Women's Andiamo Pouch on Strap in Fondant
A small touch of luxury.
Bottega Veneta
Women's Andiamo Clutch in Black
I frequently spot fashionable women with the Andiamo Clutch.
Bottega Veneta
Women's Parachute in Amber
The metal lock hardware is also iconic for the brand.
Bottega Veneta
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The Celebrity-Endorsed It Bag That Will Be Popular in 2026
Bottega Veneta has reintroduced the Campana bag, which has quickly become a favorite among celebrities. Take a look at this It bag, favored by stars like Margot Robbie and Julianne Moore.