I asked the trendiest editors to share the most talked-about beauty products that truly deserve the attention.

      It's common knowledge that editors try numerous products throughout the year. With hundreds of new launches to analyze and evaluate, it's always rewarding when a new holy-grail item is discovered. While there's immense satisfaction in being the first to uncover a hit from a trendy new brand, we also relish in those moments when a beauty product goes viral, just like everyone else. Consider it research, if you’d like. Some viral products turned out to be somewhat disappointing for me after a few spontaneous purchases, but many others genuinely impressed me. Since we don’t keep secrets here, I've decided to share which viral favorites editors are actually enjoying right now. Some stylish editor friends of mine kindly shared the viral beauty products that are truly worth the buzz. For all their selections and a few of my own, keep scrolling.

      **VIOLETTE_FR**

      Bisou Balm - Bonbon Coquelicot

      "Some products become viral thanks to a lucky mix of timing, algorithm algorithms, and a few strategic influencer endorsements, regardless of their actual performance or lasting appeal after the initial excitement fades. Other times, they gain popularity because they are truly exceptional and unlike anything else available. The Bisou Balm from Violette_Fr is definitely in the latter category." It’s a hydrating matte lipstick, which may sound contradictory until you give it a try. The formula offers buildable color with a soft, blurred finish—everything I love about liquid lipstick (long-lasting wear, soft-focus finish) without the downsides (cracking, adhering to dry spots, and highlighting fine lines). Bisou Balm gives that elusive je ne sais quoi effect in lipstick form. All the shades are meant to be buildable and universally flattering, but my top choice is Bonbon Coquelicot. One swipe provides a sheer apricot-rose, and a few additional layers transform it into a soft, warm red stain with neutral undertones. It's almost like a nude-red—another contradiction that somehow works. This formula is truly irreplaceable, and I honestly can’t go without it. I've used three tubes this year alone and am currently scraping the last bits of my third tube with tweezers." — Mia Maguire, managing commerce editor, The Daily Beast

      **Rhode**

      Peptide Lip Shape Contouring Lip Shaper

      "I’ve never really been into lip liners until I discovered Rhode’s Peptide Lip Shape. I'm usually more of a lip gloss or balm person for my daily makeup, so lip liner typically isn't part of the equation. But this creamy, blendable formula works beautifully with any gloss. Hailey Bieber likes to overline her lips and then blend and feather the color, which is exactly how I apply it. It creates a naturally contoured lip look that's not overly defined. I always carry two shades (Balance and Lunge) in my bag!" — Catharine Malzahn, beauty writer (Glamour, Marie Claire, Byrdie)

      **Shark**

      Facialpro Glow at Home Hydro-Powered Facial System

      Both Maguire and I agree that Shark's luxury at-home facial device is worth every penny and the hype. I use this once a week for a thorough skin cleanse. The suction of the device resembles a vacuum, making it easy to extract surface debris, resulting in a radiant glow. The device is user-friendly and ideal for those wanting to cut back on monthly facial appointments. "I tend to be cautious about introducing new facial devices—especially the ones I come across during late-night TikTok binge-watching. Usually, new additions to my beauty tech collection gather dust in the closet. However, Shark Beauty’s range of beauty tools has greatly impressed me, and its latest release, the FacialPro Glow At-Home Facial System, is a notable standout. If you indulge in high-end facials, this at-home equivalent will save you a fortune over time. The five-step system employs hydrotherapy to gently cleanse pores (yes, witnessing the extracted debris is incredibly satisfying) while also providing hydration. Additionally, it includes a de-puffing tool that I found far superior to my traditional spoon-in-the-freezer method. Priced at $400, it’s undoubtedly an investment, and if you can't commit to about 10 minutes weekly, it might not be worth the splurge. But for those serious about skincare at home—or aiming to cut costs on professional treatments—this versatile device is essential." — Maguire

      **SACHEU**

      Peel Off Lip Liner Stay-N

      "I kept seeing captivating videos of the Sacheu Lip Liner Stay-N pop up in my feed, and I can confirm that the color payoff and lasting wear are as good as the TikTok reviews suggest. I'm typically not a fan of creamy lip pencils because they can transfer or fade when I use gloss, so I appreciate how Sacheu’s formula provides a long-lasting stain, and the applicator can either outline your lips or entirely fill them in. The peel-off feature