I requested the trendiest editors to disclose the most viral beauty products that truly deserve the buzz.

      It's no surprise that editors try countless products throughout the year. They sift through hundreds of new launches for reviews, and the effort pays off when a new holy-grail item is discovered. There's a unique thrill in being among the first to unearth a gem from a trendy brand, but we equally enjoy a beauty product that goes viral. You could label it as research, if you like. True, some viral items (which I learned after several impulse purchases) can be a bit disappointing, but many others have genuinely impressed me. Since we believe in sharing here, I've decided to reveal which viral products editors are currently using and loving. A few of my fashionable editor friends were generous enough to divulge which viral beauty products truly deserve the attention. For all their recommendations and some of my own, keep scrolling.

      **VIOLETTE_FR

      Bisou Balm - Bonbon Coquelicot**

      "Certain products go viral due to a perfect mix of timing, algorithmic luck, and strategic influencer endorsements, regardless of their actual performance or longevity after the hype fades. At other times, they gain popularity simply because they are exceptional and truly unique in the market. Violette_Fr’s beloved Bisou Balm clearly falls into the latter category. It’s a hydrating matte lipstick, which may sound contradictory—until you try it. The formula offers buildable color with a soft, velvety finish—everything I love about liquid lipstick (long-lasting wear, soft-focus effect) without the undesirable aspects (cracking, clinging to dry patches, and highlighting fine lines). Bisou Balm really brings that elusive je ne sais quoi in lipstick form. All the shades are meant to be buildable and universally flattering, but my favorite is Bonbon Coquelicot. One swipe gives a sheer apricot-rose hue, while a few additional layers create a soft, warm red stain with neutral undertones. It’s almost like a nude-red—another contradiction that somehow works. This formula is practically indispensable, and I genuinely can’t live without it. I've already used three tubes this year. In fact, I'm currently salvaging the last bits of my third tube with tweezers." — Mia Maguire, managing commerce editor, The Daily Beast

      **Rhode

      Peptide Lip Shape Contouring Lip Shaper**

      "I’ve never been a big fan of lip liners until I tried Rhode’s Peptide Lip Shape. I usually reach for lip gloss or balm for my everyday makeup, so a lip liner typically hasn’t been part of my routine. However, this creamy, blendable formula pairs excellently with any gloss. Hailey Bieber tends to overline her lips and then blend, and that’s exactly how I use it as well. It gives me a naturally contoured lip that’s not too harsh. I always keep two shades (Balance and Lunge) in my bag!" — Catharine Malzahn, beauty writer (Glamour, Marie Claire, Byrdie)

      **Shark

      Facialpro Glow at Home Hydro-Powered Facial System**

      Both Maguire and I agree that Shark's luxurious at-home facial device is well worth the investment and all the buzz. I enjoy using this weekly to thoroughly cleanse my skin. The device’s vacuum-like suction makes it simple to extract surface debris, leaving you with a radiant glow. It’s user-friendly and perfect if you're looking to cut costs on monthly facials. "I’m usually cautious about bringing home new facial devices—especially after discovering them during late-night TikTok scrolling. Often, new additions to my beauty tech collection end up gathering dust in the closet. However, I’ve been extremely impressed by Shark Beauty’s expanding line of tools, and their latest product, the FacialPro Glow At-Home Facial System, is exceptional. If you enjoy expensive facials, this is the home version that will save you thousands over time. The five-step system uses hydro-therapy to gently cleanse pores (yes, you can see the debris being extracted, which is incredibly satisfying) while infusing moisture. It also features a de-puffing tool, which I found to be much more effective than my old spoon-in-the-freezer trick. While it’s a $400 investment and may not be worthwhile for those unwilling to dedicate about 10 minutes weekly, it’s a great option for serious skincare enthusiasts or those wanting to save on professional treatments." — Maguire

      **SACHEU

      Peel Off Lip Liner Stay-N**

      "My feed has been flooded with captivating videos of the Sacheu Lip Liner Stay-N, and I can confirm that the color payoff and longevity are just as impressive as TikTok suggests. I'm not usually a fan of creamy lip pencils, as they tend to transfer or fade when paired with gloss, so I appreciate how Sacheu’s formula creates a long-lasting stain. The applicator works for both lining and completely filling in lips with color. The peel-off feature adds a fun twist to my beauty