I asked the trendiest editors to share the most viral beauty products that live up to the hype.

      It's no surprise that editors try numerous products throughout the year. With hundreds of launches to sort and evaluate, the search is always worthwhile when a new must-have product is discovered. While there's nothing quite like being the first to find a gem from an up-and-coming brand, we also enjoy a viral beauty moment just as much. Consider it research, if you like. While some viral items (as I've learned from a few impulse buys) can be a bit disappointing, there are just as many that have genuinely impressed me. In the spirit of sharing, I've decided to reveal which viral favorites editors are currently using and loving. Some of my stylish editor friends generously shared their opinions on the viral beauty products that truly deserve the buzz. For their selections, along with a few of my own, keep reading.

      **VIOLETTE_FR**

      Bisou Balm - Bonbon Coquelicot

      "Sometimes products go viral due to a perfect combination of timing, algorithm advantages, and some well-placed influencer promotions, irrespective of their effectiveness or long-term potential after the initial excitement fades. Other times, they gain popularity because they are exceptional and genuinely unique in the market. Violette_Fr’s beloved Bisou Balm clearly falls into the latter category." It’s a hydrating matte lipstick, which may sound contradictory—until you try it. The formula offers buildable color with a velvety, blurred finish—combining the best features of a liquid lip (long-lasting wear, soft-focus finish) while avoiding the drawbacks (cracking, clinging to dry spots, and accentuating fine lines). Bisou Balm provides that elusive je ne sais quoi in lipstick form. All the shades are designed to be buildable and universally flattering, but my favorite is Bonbon Coquelicot. One swipe gives a sheer apricot-rose; a few more layers transform it into a soft, warm red stain with neutral undertones. It’s almost like a nude-red—another contradictory concept that surprisingly works. This formula is truly irreplaceable; I can't live without it. I've gone through three tubes this year alone. In fact, I'm currently scraping the remnants of my third tube with tweezers." — Mia Maguire, managing commerce editor, The Daily Beast

      **Rhode**

      Peptide Lip Shape Contouring Lip Shaper

      "I’d never been much into lip liners until I tried Rhode’s Peptide Lip Shape. I typically opt for a lip gloss or balm for my everyday look, so a lip liner usually doesn’t fit in. However, this creamy, blendable formula works perfectly with any gloss. Hailey Bieber likes to overline and then blend, and that’s exactly how I use it too. It gives my lips a beautifully naturally contoured shape that's not too harsh. I always have two shades (Balance and Lunge) in my purse!" — Catharine Malzahn, beauty writer (Glamour, Marie Claire, Byrdie)

      **Shark**

      Facialpro Glow at Home Hydro-Powered Facial System

      Both Maguire and I agree that Shark's luxurious at-home facial device is well worth the investment and the buzz. I enjoy using this once a week for a deep clean of my skin. The device's vacuum-like suction easily extracts surface debris, leaving my skin glowing. It’s very user-friendly and beneficial if you want to cut down on monthly facial costs. "I’m usually cautious about trying new facial devices—especially those I discover during late-night TikTok scrolling. More often than not, new beauty tech ends up collecting dust on a shelf. However, I’ve been thoroughly impressed with Shark Beauty’s expanding lineup, and the FacialPro Glow At-Home Facial System is no exception. If you're fond of expensive facials, this at-home alternative will save you a lot in the long run. The five-step system utilizes hydro-therapy to gently cleanse pores (and yes, it’s satisfying to see the debris extracted) while providing hydration. It also includes a de-puffing tool that I found more effective than my old spoon-in-the-freezer approach. At $400, it's certainly an investment, and if you’re not ready to commit to about 10 minutes a week, it may not be worth the expense. But for those serious about at-home skincare—or wanting to save on professional treatments—this multi-use device is a game changer." — Maguire

      **SACHEU**

      Peel Off Lip Liner Stay-N

      "My feed was flooded with captivating videos of the Sacheu Lip Liner Stay-N, and I can confirm that the color payoff and longevity are just as impressive as shown in those TikToks. I’m not a fan of creamy lip pencils since they usually transfer or fade when paired with glosses, so I appreciate how Sacheu’s formula creates a lasting stain, and the applicator can line or completely fill in color. The peel-off feature is also a fun addition—I apply the stain, let it