Not Red, Not Baby Blue—Could This Controversial Color Trend Actually Become 2026’s Favorite?

      I’ve been involved in fashion for almost ten years, so I’m familiar with the rise and fall of trends. I genuinely thought I wouldn’t be shocked again, but I was wrong. It wasn’t an impractical runway outfit or a nostalgic silhouette that surprised me, but rather a controversial color trend that took me by surprise. Proof that there’s always room for unexpected developments, this week, Jennifer Lawrence and Zoë Kravitz shifted away from the previously dominant red accessory, choosing something much more unexpected: purple scarves.

      Zoë Kravitz styled hers around her neck, layered over a dark khaki trench coat, while Jennifer Lawrence incorporated the same rich shade into her casual outfit—pairing it with a puffer jacket, grey wide-leg pants, and Ugg boots. Long regarded as one of fashion’s least favored colors, purple has often been avoided. Perhaps it’s due to its associations: royal purple school uniforms from childhood, the recognizable Cadbury branding, or its lasting connection with Queen Elizabeth II. Whatever the case, it’s a color that hasn’t felt particularly fresh in a long time.

      But if these celebrity appearances are any indication, purple might just be on the verge of becoming this season’s most surprising standout color. If you’re as intrigued as I am, continue reading to find and shop the best purple scarves to replicate Zoë and Jennifer’s styles below.

      Shop Purple Scarves:

      Style this over a khaki trend to match Zoë’s look.

      Acne Studios

      Purple Fringe Wool Skinny Scarf

      Acne Studios' scarves are beloved by fashion enthusiasts.

      ASOS DESIGN

      Fluffy Knitted Scarf

      A thick knitted scarf is an essential for mid-winter.

      Pleats Please Issey Miyake

      Madame-T November Stole Purple

      Available in pink, red, and green as well.

      Uniqlo

      Soufflé Yarn Chunky Stole

      The treated yarn retains heat for lasting warmth.

      Ralph Lauren

      Cashmere-Pashmina Scarf

      The virgin wool material provides a cozy finish.