Every fashionable It Girl is now sporting this IYKYK shoe brand.
Almost overnight, a single shoe brand has become a staple for the most fashionable celebrities and It girls. From Dua Lipa's white pumps to Kim Kardashian's peep-toe shoes, and endorsements from Alexa Chung, Katie Holmes, and many others, everyone seems to be in agreement about Jude. Founded in 2024 by designers Jurgita Dileviciute and Denitsa Bumbarova, the brand is characterized by a modern minimalist style with a sculptural twist. The designs are not only practical but also feature unexpected elements like toe slits or unique heel shapes, quickly making them a favorite among trendsetters.
What distinguishes Jude is its ability to create silhouettes that feel both timeless and exciting, thanks to thoughtful details that keep each pair fresh yet classic. Initial popular styles include the Fame Pumps, which are sculptural pumps with a long heel, and the Date Mules, which feature a round toe with a striking cutout. With each new release, the shoes continue to improve, positioning the brand as one to keep an eye on. Consider this your early notice: if you haven't discovered Jude yet, you will soon see it everywhere.
(Image credit: TheStewartofNY/GC Images/Getty Images) On Simone Ashley: Jude Fame Pumps ($630)
(Image credit: Backgrid) On Vittoria Ceretti: Jude Date Mules ($590)
On Dua Lipa: Jude Fame Pumps ($630)
(Image credit: TheStewartofNY/GC Images/Getty Images) On Zoey Deutch: Jude Fame Pumps ($630)
(Image credit: RB/Bauer-Griffin/GC Images/Getty Images) On Emma Stone: Jude Cross Sandals
On Danielle Jinadu: Jude Date Mules ($590)
Shop Jude the Label Heels
Jude
Yaga Leather Wedge Sandals
Jude 90mm Court Ankle-Strap Crocodile-Effect Pumps | 37
Jude 75mm Haze Pointed Pumps | 38
Jude 65mm Iris Pumps | 35
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Every fashionable It Girl is now sporting this IYKYK shoe brand.
It's important to be aware of it.