This nostalgic bag design has suddenly become popular among celebrities.

      The current obsession in fashion with nostalgia focuses not on forgotten items but on curation. A notable accessory making a comeback aligned with this trend is the bowling bag. Once a staple of the early 2000s, this structured, zip-top style is now resurfacing as a symbol of understated luxury. It's fascinating to witness its revival. Bella Hadid sported a quintessential early Y2K look with the Von Dutch bag, while Kendall Jenner showcased an elevated version with The Row's take on the bowling bag. From Julia Fox to Jennifer Lawrence and prominently featuring in Bad Bunny’s Met Gala ensemble this past May, the renewed bowling bag appears to have a deliberate presence rather than an ironic one. It blends sophistication with practicality, is subtly branded yet undeniably chic, and signals a well-informed fashion sense.

      Julia Fox’s interpretation of the bowling bag is unapologetically bold, demonstrating that the style can be vibrant while still feeling contemporary. The black and white design is both nostalgic and sleek.

      The Margaux, with its top handle and structured silhouette, closely resembles a bowling bag and has become one of the most sought-after bags in recent years, leading the resurgence of this trend.

      Jennifer Lawrence has been quietly endorsing the bowling bag as a staple for everyday wear, and her recent look has garnered attention. I consulted a few fellow editors about the trend, and they directed me to this particular outfit.

      Bad Bunny’s Prada bowling bag at the Met Gala made quite an impression. His selection effectively integrated the silhouette into modern fashion while paying homage to its retro origins.

      Bella Hadid’s adoption of the bowling bag feels like a full-circle moment in fashion. Donning a vintage Von Dutch leather top handle, one might think this image was taken in 2005.

      Here are some celebrity-approved options to shop the trend:

      Mansur Gavriel

      Fortuna Bowling Bag

      This vibrant red reminds me of Hadid's bag.

      This design epitomizes understated elegance.

      Chloé has also embraced this trend.

      Prada

      Bowling Medium Top-Handle Leather Bag

      I believe Prada initiated this revival.

      VERAFIED

      Chocolate Club Bag

      A cross between a traditional bowling bag and a Margaux.

      Liffner excels at crafting quality handbags.

      Freja New York

      Mercer Bag Black

      This style has caught my attention for a while.

      THE ROW

      Astra Bowling Shoulder Bag in Suede

      If you thought the Margaux resembled a bowling bag, just wait until you see this new offering from The Row.

      adidas by Wales Bonner

      Bowling Bag

      It's no surprise that Wales Bonner has their own take on this trend.

      Jacquemus

      Le Turismo Leather Top Handle Bowling Bag

      Balenciaga

      Carrie Bowling Bag

      Balenciaga's handbags are making a significant impact lately.

      Saint Laurent

      Large Sac De Jour

      Gucci

      Borsetto Medium Boston Bag

      Khaite

      Simona Shoulder Bag

      I had to leave you with the best choice of them all.