This nostalgic bag trend is now becoming popular among celebrities.

      Fashion’s current fascination with nostalgia centers on curation rather than rediscovering forgotten It items. The latest accessory making a comeback with this approach? The bowling bag. Once a staple of the early 2000s, this structured, zip-top style is reemerging as a symbol of quiet luxury. Observing its revival has been particularly intriguing. While Bella Hadid showcased a classic Y2K outfit paired with a Von Dutch bag, Kendall Jenner showcased an elevated version with The Row's rendition of the bowling bag. The revived bowling bag has been spotted on various celebrities, including Julia Fox and Jennifer Lawrence, and played a significant role in Bad Bunny’s Met Gala look this past May. Its resurgence feels intentional rather than ironic, offering a refined yet practical design that is discreetly branded, signaling a well-informed choice in the fashion scene.

      (Image credit: Getty Images) Julia Fox’s interpretation of the bowling bag is unapologetically bold, illustrating that the style can thrive without minimalism. The black and white design is both nostalgic and polished.

      (Image credit: Getty Images) Believe it or not, The Margaux resembles a bowling bag thanks to its top handle and structured form. This piece has become a highly sought-after bag in recent years, leading the revival trend.

      (Image credit: Backgrid) Jennifer Lawrence has been subtly promoting the bowling bag as a daily essential, and this particular outfit was striking. When I consulted fellow editors about the trend, they pointed me directly to this look.

      (Image credit: Getty Images) Bad Bunny’s Prada bowling bag at the Met Gala was memorable. His selection quietly emphasized the silhouette’s place in contemporary fashion while respecting its retro origins.

      (Image credit: Getty Images) Bella Hadid’s adoption of the bowling bag marks a full-circle moment in fashion. By styling a vintage Von Dutch leather top handle bag, one might think this photo was taken in 2005.

      Shop the celebrity-favored bag trend:

      Mansur Gavriel

      Fortuna Bowling Bag

      This vibrant red reminds me of Hadid's bag.

      This design is the epitome of understated chic.

      Even Chloé is embracing this trend.

      Prada

      Bowling Medium Top-Handle Leather Bag

      I feel like Prada initiated the revival.

      VERAFIED

      Chocolate Club Bag

      A perfect blend between a traditional bowling bag and a Margaux.

      Liffner has a knack for creating excellent handbags.

      Freja New York

      Mercer Bag Black

      I’ve had my eye on this design for quite some time.

      THE ROW

      Astra Bowling Shoulder Bag in Suede

      If you thought the Margaux was a bowling bag, just wait until you check out this new offering from The Row.

      Adidas by Wales Bonner

      Bowling Bag

      It’s not surprising to see Wales Bonner’s take on this trend.

      Jacquemus

      Le Turismo Leather Top Handle Bowling Bag

      Balenciaga

      Carrie Bowling Bag

      Balenciaga’s handbags have been quite impressive lately.

      Saint Laurent

      Large Sac De Jour

      Gucci

      Borsetto Medium Boston Bag

      Khaite

      Simona Shoulder Bag

      I had to conclude with the top pick of them all.