Rare Beauty's Liquid Blush boasts more than 12,000 reviews on Sephora—and indeed, the ratings say it all.

      There are numerous celebrity beauty brands available, but Rare Beauty truly distinguishes itself. While its popularity stems from being founded by the talented actress, singer, and philanthropist Selena Gomez, what truly sets it apart is its focus on inclusivity and advocacy for mental health, making it unique among other celebrity-endorsed cosmetic lines. Not to mention, the products are beautifully packaged and expertly formulated! Among the various standout items Gomez has launched, the Soft Pinch Liquid Blush ($25) is the most sought after. I sifted through over 12,400 Sephora reviews to find out what users genuinely think of this product—and the feedback speaks volumes. In essence, the deep pigmentation, longevity, and array of lovely shades make beauty enthusiasts eager to repurchase this blush repeatedly. While the bulk of reviews are favorable (9,000 5-star ratings are quite impressive!), no product is flawless, so it’s important to remain realistic. The most frequent criticism wasn't about the blush itself but rather the occasionally leaking packaging. From my findings, if you keep this product upright on your vanity, it should be fine, but if you'd like to store it in your travel makeup bag, exercise caution, as some users have experienced spills. Moreover, a few reviewers mentioned that the blush applied patchily or did not last—nevertheless, most reviewers praised its vibrant pigment and lasting power. Continue reading to explore some of the popular shades and discover the excitement.

      **Rare Beauty**

      *Soft Pinch Liquid Blush - Happy*

      This cheerful hue will undoubtedly bring a smile to your face. The beloved Happy shade is a dewy, dreamy cool pink that flatters all skin tones.

      **What the Reviews Say**

      "I'm absolutely obsessed! This is the best blush I've ever used. It glides on smoothly and is buildable. My best friend and I have very different skin tones, and many makeup products don’t work for both of us, but this one looks stunning on each of us!" — Sephora Review

      "I'm literally obsessed with this blush! I truly believe there’s nothing quite like it. I've purchased it three times already, and it never lets me down. It makes both me and my makeup look amazing." — Sephora Review

      "It’s lightweight, airy, and easily buildable, but applies just as a wash of color, so it's really hard to apply too much. I love the Happy color; it's a universally flattering shade of pink that suits many skin tones. The main reason I’ll repurchase it in the future is due to its texture and lasting power." — Sephora Review

      **Rare Beauty**

      *Soft Pinch Liquid Blush - Worth*

      Worth is that one essential blush color everyone should have — a perfect true rose that gives a naturally beautiful flush.

      **What the Reviews Say**

      "It's highly pigmented, easy to apply, and doesn’t require reapplication throughout the day. It makes you look and feel vibrant!" — Sephora Review

      "I adore the shade of this liquid blush; just a drop is sufficient for a flawless look. It’s fantastic." — Sephora Review

      "Great product that met all my expectations; just a dot on each cheek is more than enough. The color is genuinely beautiful, and it lasts for a long time. I will definitely purchase it again :)" — Sephora Review

      **Rare Beauty**

      *Soft Pinch Liquid Blush - Grateful*

      Red blush has gained popularity after celebrity makeup artist Rose Marie Swift shared it was used on the Victoria's Secret Angels before their runway appearances. It may seem daunting for lighter skin tones, but try a few dabs of this Grateful shade—you’ll be convinced.

      **What the Reviews Say**

      "So pigmented! A little goes a long way; it’ll expire before I finish it, lol. I absolutely love the color, and even though it's a bold red, it’s one of the most natural-looking blushes I’ve tried." — Sephora Review

      "If you’re looking for an intensely pigmented red blush, this is it! It’s so pigmented that a small swipe on my hand is almost too much for my brush. Simply gorgeous!" — Sephora Review

      "Rare Beauty offers the best liquid blushes ever. The pigmentation is incredible; I only need a dot for each side of my face. I always blend with my fingers, and it blends smoothly, giving a natural appearance." — Sephora Review

      **Rare Beauty**

      *Soft Pinch Liquid Blush - Bliss*

      Looking for a matte blush? Bliss is the perfect pinky nude you’ll want to add to your collection.

      **What the Reviews Say**

      "I absolutely love this blush in Bliss. It’s more softly pigmented than the other shades. I’ll be buying it for the third time 😌" — Sephora Review

      "I love this formula. It’s so travel-friendly and easy to use. The liquid