Rare Beauty's Liquid Blush boasts more than 12,000 reviews on Sephora—and indeed, the ratings speak volumes.

      There are numerous celebrity beauty brands available, but Rare Beauty is truly distinctive. While it gained attention due to its founder, multi-talented actress, singer, and philanthropist Selena Gomez, I believe it is the notable inclusivity and commitment to mental health that sets it apart from other celebrity makeup lines. Additionally, the beautifully designed and high-quality products are a huge plus! Among Gomez's creations, the Soft Pinch Liquid Blush ($25) is the standout favorite. I sifted through over 12,400 reviews on Sephora to gauge public opinion on this product, and the feedback is quite telling. The vibrant color, longevity, and variety of lovely shades make makeup enthusiasts eager to repurchase this blush repeatedly. Although most reviews are positive (with 9,000 5-star ratings!), no product is flawless, so we need to be realistic. The most frequent critique wasn't aimed at the blush itself, but rather the occasionally leaky packaging. Based on my findings, if you keep this product upright on your vanity, you should be fine; however, if you want to store it in a travel makeup bag, you may want to handle it with caution, as users have reported spillage. Furthermore, a few reviewers mentioned that the blush applied unevenly or didn't last long. Still, the vast majority praise the vibrant color and staying power. Keep reading to explore some of the best shades and discover why it's generating so much excitement.

      **Rare Beauty**

      **Soft Pinch Liquid Blush - Happy**

      Wearing this cheerful hue on your cheeks will undoubtedly bring a smile. The highly sought-after Happy shade is a dewy, dreamy cool pink that complements all skin tones.

      **What the Reviews Say:**

      "Absolutely love it! The best blush I've ever used. It applies smoothly and is easily buildable. My best friend and I have quite different skin tones, and while many makeup products are hard to share, this one looks stunning on both of us!" — Sephora Review

      "I'm truly obsessed with this blush! I genuinely think there’s nothing else like it. I've repurchased it three times and it consistently impresses. It makes me and my makeup look fabulous." — Sephora Review

      "It's lightweight, airy, and buildable, but applies almost like a wash of color, making it hard to overdo it. I adore the Happy color; it seems to suit a wide range of skin tones beautifully. What stood out for me is the texture and its long-lasting wear." — Sephora Review

      **Rare Beauty**

      **Soft Pinch Liquid Blush - Worth**

      Worth is the essential blush shade that everyone should own— a perfect true rose that provides a lovely natural flush.

      **What the Reviews Say:**

      "It's highly pigmented, user-friendly, and I don’t have to reapply it throughout the day. It makes you look and feel vibrant!" — Sephora Review

      "I love the color of this liquid blush; just a small drop is sufficient for a stunning flawless finish. It's fantastic." — Sephora Review

      "Great product that met all my expectations—just one dot on each cheek is plenty. The color is truly beautiful and it lasts a long time; I will definitely buy again!" — Sephora Review

      **Rare Beauty**

      **Soft Pinch Liquid Blush - Grateful**

      Red blush has become increasingly popular since celebrity makeup artist Rose Marie Swift used it on the Victoria's Secret Angels before their runway shows. Though it might seem daunting for fair skin tones, trying a couple of dots of the Grateful shade will change your mind.

      **What the Reviews Say:**

      "So pigmented! A little goes a long way; I’ll run out of other products before I finish this one, lol. I absolutely love the color; even though it's a striking red, it offers one of the most natural appearances I've tried." — Sephora Review

      "If you're looking for a seriously pigmented red blush, this is the one! One small swipe on my hand is often too much for loading my brush for cheeks. It's stunning!" — Sephora Review

      "Rare Beauty offers the best liquid blushes. The pigmentation is incredible; I only need a dot for each side of my face. I blend with my fingers and it melts like butter, providing a natural finish." — Sephora Review

      **Rare Beauty**

      **Soft Pinch Liquid Blush - Bliss**

      If you prefer a matte blush, Bliss is the ideal pinky nude you need in your collection.

      **What the Reviews Say:**

      "I absolutely adore this blush in the Bliss shade. It's less pigmented than the other shades. I’ll be buying it for the third time 😌" — Sephora Review

      "I love this formula. It's so easy to use and travel-friendly. It’s a highly blendable liquid that dries down to a powder finish. I got the color Bliss and will definitely be trying another shade