No, Not Blue Jeans—The Stylish Denim Hue That’s Subtly Becoming Popular in Wardrobes in London and NYC.

No, Not Blue Jeans—The Stylish Denim Hue That’s Subtly Becoming Popular in Wardrobes in London and NYC.

      If you pay attention to color trends, it won’t come as a surprise that this particular variation has gained popularity. Over the last few years, chocolate brown and deep espresso hues have steadily entered our wardrobes, one item at a time. First, there were chocolate brown shoes—flats, boots, and even sneakers in this luxurious shade—followed by brown handbags, and so forth. That’s why when I began to notice some of my favorite fashion icons in New York and London pairing chocolate brown jeans, I simply nodded in agreement and quietly said to myself, "Of course." This spring, even essential items like jeans aren’t exempt from the brown trend. Once you check out the outfits below, you’ll concur that the brown theory holds: everything appears more stylish and sophisticated when dressed in this neutral, non-black tone. So far, people are pairing their brown jeans with simple staples like ballet flats, baby tees, and V-neck sweaters, which adds a modern and trendy touch to even the most basic ensembles. Below, see how fashion influencers in New York and London are styling this trend and shop our top picks.

      How Fashion Influencers Are Styling Brown Jeans

      Shop Brown Jeans

      THE ROW

      Finbar High-Rise Jeans

      AGOLDE

      Low Curve Mid-Rise Straight-Leg Jeans

      Reformation

      Val 90s Mid Rise Straight Jeans

      Abercrombie

      Curve Love High Rise 90s Relaxed Jean

      Another Tomorrow

      Slim Denim Pants

      MANGO

      Danila High Waist Wide Leg Jeans

      SSSTEIN

      High-Rise Waist Wide-Leg Denim

      SLVRLAKE

      X Revolve London Straight Jeans

      Citizens of Humanity

      Miro Relaxed Jean

      PISTOLA

      Jadyn Low Slung Palazzo Jeans

      GRLFRND

      Austen Low Rise Curve

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No, Not Blue Jeans—The Stylish Denim Hue That’s Subtly Becoming Popular in Wardrobes in London and NYC.

It was just a question of time.