The 6 Brands Our Editors Will Always Stand By

      July 28, 2025

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      In the media industry, you have the opportunity to explore numerous brands. We receive new launches and updates on trends daily, and our Slack conversations are filled with beauty and fashion recommendations. Despite the constant influx of items to try, there are some brands that have secured a permanent place in our routines. These are the brands we recommend without hesitation, buy repeatedly without a second thought, and continually return to.

      These are the editor-favorite brands that truly understand what we need—whether it’s the ideal pair of everyday jeans, a must-have serum, or glasses we’ve cherished for years. They have remained with us through changing seasons (and algorithms), and regardless of the new products that appear, these are the go-tos we will always seek out.

      1. Warby Parker

      Source: Kirra Wallace for The Everygirl

      “I have significant vision issues—nearsightedness, farsightedness, astigmatism, and even double vision. For me, glasses are not merely a style accessory; they are essential. Throughout the years, I have experimented with nearly every vision solution available, but I consistently return to Warby Parker. Their frames are the most stylish on the market, and I appreciate the convenience of being able to visit a store, try on various styles, and have my eye exam all in one go. If you struggle with decisions (hello, that's me), their Virtual Try-On tool is incredibly helpful. Their new summer collection offers so many playful options; I plan to order a new pair ASAP.” – Kirra Wallace, Deputy Art Director

      2. Dieux

      Source: Josie Santi for The Everygirl

      “Dieux is one of those brands that truly understands what works—they care about real results and integrity. I appreciate that their products feel both luxurious and effective, devoid of any unnecessary fluff or marketing nonsense. It’s skincare that honors both your skin and your intellect. Their formulas are clinically supported yet still feel like a self-care ritual—hydrating, healing, and honestly a bit magical. Using Dieux makes me feel like I’m taking the right steps in caring for my skin: no gimmicks, just exceptional skincare.” – Josie Santi, Wellness Editor & Podcast Host

      3. Jenny Bird

      Source: Madeline Galassi for The Everygirl

      “From my childhood days of wearing every piece of jewelry from my ‘Pretty Pretty Princess’ set, I have always adored jewelry. Although I've shifted from delicate everyday pieces to more statement-making items, I still focus on quality when expanding my collection. I want to invest in pieces that are durable. In recent years, Jenny Bird’s jewelry has taken over my selection. Each collection they release is filled with unique items that enhance every outfit I wear, and their pieces withstand the wear I inevitably subject them to. When seeking a new piece, I always look to Jenny Bird first.” – Maddie Galassi, Senior Fashion & Beauty Editor

      4. e.l.f. Cosmetics

      Source: Steph Alleva Cornell for The Everygirl

      “e.l.f. Cosmetics has been around since the early 2000s, but the last decade has treated them exceptionally well (like, on the level of purchasing Hailey Bieber’s Rhode for $1 billion good). Throughout the past ten years, e.l.f. has consistently been in my makeup kit. Even during my early to mid-20s when I began freelancing as a makeup artist, e.l.f. products were used on every one of my clients. From photoshoots to prom to wedding makeup, e.l.f. is the one drugstore brand that never fails to impress, whether during a session or at the checkout. As a former makeup artist and drugstore makeup enthusiast, it will always be my first choice.” – Steph Alleva Cornell, Branded Content Editor

      5. Levi’s

      Source: Keely Geist for The Everygirl

      “On a daily basis, I’m a simple person who appreciates simple things: my favorite coffee at home, opting for skincare over makeup, and an effortless jeans and T-shirt outfit. You know jeans are great when you actually want to wear them while working from home or running errands. For me, that’s my Levi’s 501 '90s jeans. I own them in various colors and expect to be wearing Levi’s along with these staple pieces for years to come.” – Keely Geist, Senior Social Media Editor

      6. Monday Swimwear

      Source: Ashley Selleke for The Everygirl

      “As someone who has spent a significant amount on swimwear, I’ve gone through my share of trial and error in finding suits that make me feel confident. For a time, I settled for inconsistent sizing