From Geel to Brooke Callahan: 14 Trendy L.A. Labels You Should Incorporate into Your Wardrobe

      (Image credit: Geel; Brooke Callahan; Charlie Beads; Rue Sophie)

      While shopping online one day, I observed a trend: many of the brands I was exploring were located in Los Angeles. It all started with Geel, Brooke Callahan, and Charlie Beads, which led me to think of Gil Rodriguez and Campbell & Kramer, along with newer labels like Kye Intimates, H-o-r-s-e, and Rue Sophie. This prompted memories of long-established L.A. brands I’ve been familiar with, such as Clare V., Donni, Leau, Leset, NIA, and The Line by K. I thoroughly enjoy discovering new brands, and L.A. has emerged as one of my favorite destinations for this, especially through local boutiques like Maimoun and Scout, as well as microinfluencers I’ve encountered on TikTok who reside in the area. For those who appreciate a laid-back yet polished style, the clothing always feels both effortless and stylish. It encapsulates how I envision life there: relaxing in the sun with a wardrobe designed for an endless spring. Some items I currently own include Campbell & Kramer’s Aurora Halter Dress, Charlie Beads’ ’90s Bias Skirt, Clare V.’s Moyen Messenger, Geel’s Brynn Skirt, Kye Intimates’ Recline cami-and-skirt set, NIA’s Santal Dress, and Rue Sophie’s Provenance Oversized Jacket. Below, discover the must-know L.A. brands.

      Campbell & Kramer

      Charlie Beads

      Clare V.

      Donni

      Geel

      Gil Rodriguez

      H-o-r-s-e

      Kye Intimates

      Leau

      Leset

      NIA

      Rue Sophie

      The Line by K

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      Los Angeles

      Audry Hiaoui is a writer based in New York. For Who What Wear, she focuses on emerging designers, independent labels, and brand discovery, as well as conducting interviews on and off camera. Her work has been featured in publications like AnOther, Wonderland, Office, Interview, Love, and i-D, among others, including several cover stories and features in print. She has also served as an editorial producer for Vogue during fashion months. Audry holds a master’s degree in journalism and documentary filmmaking from City, University of London, and has a rich background in film, having worked with Sundance Film Festival, SXSW, and Vice UK, as well as various projects including documentaries and music videos, and most recently as a writer's assistant on an upcoming HBO/A24 series.