I’m Revealing the Secrets of Bridal Beauty: Essential Hair, Nail, and Makeup Trends for 2027
One of the most enjoyable aspects of being a beauty editor and bridal fashion lover is exploring the unique blend of both worlds during New York Bridal Fashion Week. Twice a year, influential figures in the fashion and beauty industry come together to create seven days of bridal enchantment, granting those of us fortunate enough to experience the stunning results firsthand the chance to share our insights with others. With the week culminating in a grand finale, I’m excited to unveil the bridal beauty trends I observed amidst the flowing veils and cathedral trains, including insights from a beauty expert behind two of the season's standout presentations. Bridal beauty for next year will be characterized by a romantic, simplified approach rooted in distinctive aesthetics from the 18th, 19th, and 20th centuries, paired with subtle details that are easily overlooked. Imagine a dramatic essence akin to Wuthering Heights meeting the understated elegance of Pride & Prejudice. The trends in bridal beauty for 2027 will gravitate away from minimalist, rigid styles towards looks reminiscent of introspective heroines from Jane Austen’s works or passionate lovers inspired by the Brontë sisters, infused with a touch of classic Hollywood glamour. While your initial thoughts may lean towards a jewel-encrusted mantilla veil or a striking gown adorned with rosebud details, bridal beauty trends will also significantly influence the wedding scene. I explored the runways and showrooms for beauty moments that are worth recreating, from the playful touches seen at the dynamic Tanner Fletcher show to the pillow-soft skin presented in Monique Lhuillier's designs framed by layers of lace. Are you ready to embrace the trends that made their mark during this year's New York Bridal Fashion Week? Continue reading to discover the enchanting hair, makeup, and manicure moments that graced the event and will be making their way down the aisle in a few months.
Once upon a time, a bride, after numerous hair trials featuring cascading curls and sleek chignons, chose to introduce texture to her hair with an editorial flair. The Alexandra Grecco S/S 27 bridal collection—Dream, Baby, Dream—combined elegant silhouettes with subtle references to the Ziegfeld Follies, showcasing dimensional short cuts and textured buns adorned with sweeping veils, cream-colored plumes, and wired headpieces. At the same time, House of Gilles's spring 2027 bridal collection harmonized structure and softness, with models wearing dramatic couture gowns complemented by bleached and slicked-back hair that had a wet appearance. Whether you decide to channel your inner silver-screen star or experiment with a daring pixie cut, a lightweight styling spray for immediate texture and hold combined with a frizz-controlling cream can help achieve your desired look.
The dewy, radiant complexions that captured our attention in 2025 are transitioning to the soft, velvety textures and understated elegance of soft-matte bridal makeup. The Enaura Kantha collection showcased vintage and romantic aesthetics with a modern twist in bold silhouettes and French lace. The classic makeup on its models illustrated the artistic intent behind the 2027 designs. Soft-matte skin was enhanced and sculpted with bronzer, complemented by a glowing blush. Elie Saab's interpretation of this trend featured blurred skin with bold brows and a soft pink lip that added a striking focal point to an otherwise minimalist makeup look.
This year, bridal week runways were dominated by cherubic, rococo-inspired makeup, highlighted by petal pink and berry hues on the cheeks for a natural blush effect. Tanner Fletcher's S/S 27 collection was introduced as a contemporary retelling of Cinderella, featuring playful pastels. Cassandra Garcia, the Bobbi Brown global pro artist responsible for the captivating makeup, revealed that the inspiration came from Marie Antoinette, incorporating flirty and fun elements along with a touch more blush. "We're experimenting with lovely pastel shades on the eyes paired with a gently bitten lip that feels perfectly imperfect," explains Garcia. "The overall outcome is fresh, playful, and effortlessly feminine." Monique Lhuillier's, Sarah Seven's, and Elie Saab's collections offered similar interpretations of this sweet trend with a blurred, watercolor effect that provided a subtle flush of color and gentle definition.
Last year, wedding manicure trends favored "your nails but better" shades, medium lengths, and minimal art, aside from a micro French tip. However, in 2027, manicures are stepping into a realm of milky shades with pearlescent finishes. At Tanner Fletcher's show, manicures were kept short and neat in lavish, creamy pastels and neutrals to complement the bridal collection, which featured minidresses playfully detailed with cherries and whipped cream, as well as cream-colored gowns with floral waist embellishments. At Alexandra Grecco, cool-toned metallic nails blended modern and retro styles seamlessly. For a milky nail look, choose pigmented creams, baby blues, and chrome with a hint of white.
The Honor, Alexandra Grecco, and Ines
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I’m Revealing the Secrets of Bridal Beauty: Essential Hair, Nail, and Makeup Trends for 2027
Like something from a storybook.