Apologies, French Girl Style—the 'New' New York Minimalism has become our newest fascination.

      The concept of French Girl style has solidified its place in online fashion culture ever since the first influencers, originally known as bloggers, emerged over 20 years ago. Back then, the notion of ‘French Girl style’ was largely a caricature—defined by a standard look of Breton tops, blue tapered jeans, and a basket bag, often with a baguette spilling out for a photo opportunity. However, anyone who has traveled to France or watched the accurate portrayal in Emily in Paris would tell you that French women do not actually dress this way. Instead, the French approach to fashion—particularly in Paris—is much more relaxed and nonchalant. Vintage pieces are a staple in most closets, featuring everything from vintage Chanel accessories to Isabel Marant wedge sneakers and various Y2K finds. Moreover, quality essentials are favored over poorly made imitations, with personal taste and individual style being the ultimate goal.

      What captivates Francophiles is the ability to look stylish with an air of nonchalance. Effortless yet elegant, cool but chic, irreverent without being too rebellious. This is the essence of icons like Jane Birkin, Catherine Deneuve, and Brigitte Bardot in the past, and Carine Roitfeld, Camille Charriere, and Anne-Laure Mais today. Their aesthetic is as minimalist as it is casual: neutral tailoring, good denim, classic basics such as white shirts, quality shoes, and designer accessories, alongside a few trendy elements that keep their outfits modern. While the French aesthetic will always be appealing, I've noticed a recent shift with New York emerging as the preferred choice for this sleek, effortless style. There are certainly NYC It Girls who consistently draw attention, including Mary-Kate Olsen, Laura Harrier, Jennifer Lawrence, and Zoe Kravitz (who, though originally from LA, has lived in Brooklyn for years). Additionally, the city's "cool girls" like Chloe Sevigny, Jemima Kirke, and Natasha Lyonne, with their eclectic wardrobes and laid-back vibes, have won the hearts of many millennial women.

      My focus isn't on celebrities and their stylists but rather on the city's influencers. Women such as Christy Tyler, Coco Shiffer, Madelynn Hudson, and Cristina Grasso—known for their luxurious pony skin accessories and commitment to a monochrome palette—are reshaping the definition of minimalism post-Quiet Luxury, one pillbox hat at a time. Although the style may appear simple, this new wave of minimalism incorporates fresh microtrends, styling tips, and flawless accessorizing, making it anything but mundane. Previously viewed as modern, this reinterpretation now evokes a sense of nostalgia, featuring vintage Birkins, decorative frog clasp closures, lavish tassel trims, and ornate brooches that enhance texture and visual appeal.

      But why is this trend gaining traction now? It might largely relate to the popular TV show Love Story, released earlier this year, which sparked a fascination with Carolyn Bessette Kennedy and her iconic 'CBK ‘90s minimalist style' within the context of New York City. Adding to the conversation is fashion month. Historically, Paris has maintained its prestige alongside Milan, while London and New York were seen as hubs for emerging talents. Yet, any fashion expert will attest that the autumn/winter 2026 New York Fashion Week in February made a significant impact. While many brilliant American designers like The Row, Proenza Schouler, Vacquera, and Thom Browne present in Paris, others like Khaite, Marc Jacobs, Tory Burch, and Coach are etching their place on home ground. It's not new to regard American celebrities and influencers as style icons; over the past decade, our attention has shifted to those in L.A., particularly among Gen Z. We've moved from Sarah Jessica Parker to Hailey Bieber and Emma Chamberlain, from Joe’s Pizza to Ereworn, from Sex and the City to I Love LA, and from a chaotic 24-hour party city to a clean girl ethos that emphasizes good sleep, Pilates, and Rhode skincare. Consequently, the French Girl philosophy on minimalism and capsule wardrobes has reigned unchallenged. However, with the rise of this new New York era (let’s not forget about the new mayor!), I and my colleagues often reference the impeccable style of women from the West Village and beyond more than any other city globally. This leads me to wonder: Are New Yorkers the new French Girls?

      Shop New York Minimalism

      Selfridges

      Mandarin Embroidered Silk Top - 6

      GIGI BURRIS

      Ingrid Silk-Blend Satin Hat

      KHAITE

      Boyle Cropped Low-Rise Jeans

      KHAITE

      Donna Leather Shoulder Bag

      DISSH

      Percy Scarf Silk Top

      Massimo Dutti

      Flowing Contrast Silk Pants

      TOTEME

      Cocktail Naplack Patent-Leather Shoulder Bag

      Mint Velvet

      Brown Satin Fringe Waist Sc