Nearly 40 Years Later, and These Iconic '90s Makeup Styles Are Returning

Nearly 40 Years Later, and These Iconic '90s Makeup Styles Are Returning

      With jelly sandals, Carolyn Bessette-Kennedy-inspired attire, and eye-catching cord necklaces, it seems the ‘90s have made a definitive return. To be honest, though, this iconic decade has never truly faded away. However, its resurgence is noticeably stronger in 2026. If there's one area from the '90s that has had a significant impact this year, it is certainly beauty. Specifically, '90s makeup styles are experiencing an impressive revival, with many of the major trends echoing those that dominated nearly four decades ago. We all recognize that makeup trends ebb and flow, particularly in the era of TikTok, Instagram, and YouTube, but there's an ageless quality to a '90s makeup look that seamlessly fits into today's cultural climate. Naturally, there are certain trends that would send a makeup minimalist running for cover, such as body glitter, vibrant blue eyeshadow, and face gems. Fortunately, the '90s makeup trends that are re-emerging in 2026 are stylish, timeless, and, most importantly, feel incredibly wearable. Below, I’ve compiled seven essential '90s makeup styles that are poised to take over in 2026. From fun color accents ideal for the upcoming summer to the dark lip liner trend that's taken TikTok by storm, continue reading to discover the '90s makeup trends making a comeback in 2026, along with the best beauty products to help you achieve these looks at home.

      1. Statement Red Lip

      (Image credit: Getty Images)

      We can't discuss '90s makeup without mentioning the striking red lip. Unlike today's approach, where it's often paired with dramatic smoky eyes and bold blush, in the ‘90s, the focus was on keeping the rest of the face understated to let the lips shine (no pun intended).

      **Shop the Trend:**

      MERIT Beauty

      Signature Lip Blush in September

      Dior

      Rouge Dior Lipstick in 999

      If you haven't tried this iconic shade yet, it's definitely worth it.

      L'Oréal Paris

      Infallible Laque Resistance in 415 Red Club

      This lipstick boasts unmatched wear time.

      Charlotte Tilbury

      Matte Revolution in Red Carpet Red

      A slightly deeper red that complements all skin tones.

      Nyx Professional Makeup

      Soft Matte Lip Cream in Amsterdam

      This vibrant shade pairs beautifully with a black lip liner and a clear gloss on top.

      2. Colour Pop

      (Image credit: Getty Images)

      Bright colors for eyes, cheeks, and lips were immensely popular in the '90s, and I can see why. These playful pops of color elevate a basic makeup routine, and although I'm not ready to embrace the trend fully, this lovely pinky-purple look on Naomi Campbell is gradually convincing me to give it a shot.

      **Shop the Trend:**

      Chanel

      Multi-Use Eyeshadow in 232 Lilas Poudre

      This light lilac shade blends effortlessly with nude, brown, or black eyeshadows.

      I've already purchased about five of the Refy lip glosses, but this pretty pink shade is indeed calling my name.

      Fenty Beauty

      Killawatt Highlighter in Wattab!*%#

      The color! The sparkle! The packaging! There's so much to adore about this Fenty highlighter.

      Benefit

      Benetint in Raspberry

      There's a reason this cult favorite is so beloved, and it now comes in this vibrant raspberry shade.

      e.l.f. Cosmetics

      Cream Glide Lip Liner in Plum & Get It

      A creamy, long-lasting lip liner priced under £5? Count me in!

      3. Frosted

      (Image credit: Getty Images)

      With “cold-girl makeup,” one of TikTok's latest fads, it's no surprise that the frosty aesthetic is returning this year. Available in everything from lipsticks to eyeshadows to highlighters, this icy makeup trend strikes a perfect balance between chic and classic.

      **Shop the Trend:**

      M.A.C Cosmetics

      Frost Lipstick in Plum Dandy

      HAUS Labs

      Optic Intensity Eco Gel Eyeliner Pencil in Titanium Shimmer

      This comes in eight other striking shades.

      Rodial

      Blush Drops in Frosted Pink

      Suitable for all skin tones.

      Stila

      Heaven's Hue Highlighter

      Stila's Heaven's Hue highlighter is gaining traction on TikTok, YouTube, and Instagram right now.

      Sephora Collection

      Special Effects Multichrome Foil in 03 Opal Shift

      This beautiful color-shifting shadow was an instant addition to my cart.

      4. Ultra-Matte

      (Image credit: Getty Images)

      As someone with very dry skin, I have always had reservations about recreating the ultra-matte bases that were so popular in the mid-'90s. However, there are now numerous products that provide a blurring effect without stripping the skin of moisture. I’m now ready to try out this long-lasting,

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Nearly 40 Years Later, and These Iconic '90s Makeup Styles Are Returning

From icy lips to extremely thin eyebrows.