Nearly 40 years later, these iconic '90s makeup styles are making a resurgence.

Nearly 40 years later, these iconic '90s makeup styles are making a resurgence.

      With jelly sandals, Carolyn Bessette-Kennedy-inspired styles, and bold cord necklaces, it seems the ‘90s are officially making a return. However, let’s be real—this iconic decade has never truly faded from view. In 2026, its influence is more pronounced than ever. Among the various ‘90s trends, it’s the beauty category that has left the most significant impact this year. Specifically, '90s makeup styles are witnessing a notable resurgence, featuring many of the same trends that ruled nearly four decades ago. While we know makeup fads rise and fall—especially now with the influence of TikTok, Instagram, and YouTube—there's something about a ‘90s makeup look that feels enduring, seamlessly fitting into today’s aesthetic. Naturally, some trends, particularly for a makeup minimalist like myself, would have sent me fleeing in the opposite direction, including body glitter, bright blue eyeshadow, and face gems. Fortunately, the ‘90s makeup trends regaining popularity in 2026 remain stylish, classic, and, most importantly, very wearable. Below are seven key ‘90s makeup styles expected to dominate 2026, from playful color pops ideal for the upcoming summer to the dark lip-liner trend that's taken TikTok by storm. Keep scrolling to discover the ‘90s makeup trends returning in 2026, along with some top beauty products to help you achieve these looks at home.

      1. Statement Red Lip

      We can't discuss '90s makeup without mentioning a vibrant red lip. Unlike today, where it’s often combined with dramatic smoky eyes and bold blushes, the ‘90s aesthetic favored a more minimal approach to the rest of the face, allowing the lips to take center stage.

      Shop the Trend:

      - MERIT Beauty Signature Lip Blush in September

      - Dior Rouge Dior Lipstick in 999

      If you haven't bought this iconic shade yet, I highly recommend trying it.

      - L'Oréal Paris Infallible Laque Resistance in 415 Red Club has unmatched staying power.

      - Charlotte Tilbury Matte Revolution in Red Carpet Red is a slightly deeper red that complements all skin tones.

      - Nyx Professional Makeup Soft Matte Lip Cream in Amsterdam pairs beautifully with a black lip liner and clear gloss on top.

      2. Colour Pop

      Bright eyes, cheeks, and lips were certainly popular in the '90s, and I understand why. These fun bursts of color elevate a makeup routine, and while I'm not ready to fully embrace the trend, this lovely pinky-purple look on Naomi Campbell has me considering it.

      Shop the Trend:

      - Chanel Multi-Use Eyeshadow in 232 Lilas Poudre, a light lilac that blends seamlessly with nude, brown, or black eyeshadows.

      - Refy lip glosses have captured my attention, especially this lovely pink shade.

      - Fenty Beauty Killawatt Highlighter in Wattab!*%# boasts fantastic color and sparkle.

      - Benefit Benetint in Raspberry is a cult favorite for good reason, now available in a bold raspberry shade.

      - e.l.f. Cosmetics Cream Glide Lip Liner in Plum & Get It is a creamy, long-lasting option under £5.

      3. Frosted

      With the popularity of “cold-girl makeup,” it’s no surprise that the frosty look is resurging this year. Ranging from lipsticks to eyeshadows and highlighters, this frosty trend strikes the perfect balance between cool and timeless.

      Shop the Trend:

      - M.A.C Cosmetics Frost Lipstick in Plum Dandy

      - HAUS Labs Optic Intensity Eco Gel Eyeliner Pencil in Titanium Shimmer comes in eight other striking shades.

      - Rodial Blush Drops in Frosted Pink are suitable for all skin tones.

      - Stila Heaven's Hue Highlighter has been gaining popularity on TikTok, YouTube, and Instagram lately.

      - Sephora Collection Special Effects Multichrome Foil in 03 Opal Shift is a beautiful color-shifting shadow I couldn’t resist.

      4. Ultra-Matte

      As someone with dry skin, I’ve long been unsure about the ultra-matte finishes that were prevalent in the mid-‘90s. Thankfully, there are numerous products available now that provide that smooth, blurred effect without dehydrating the skin, so I’m open to trying this elegant, lasting look.

      Shop the Trend:

      - Danessa Myricks Beauty Yummy Skin Water Powder Serum, which you apply to the oiliest areas for all-day wear.

      - NARS Natural Matte Longwear Foundation offers 46 different shades.

      - One/Size On 'til Dawn Mattifying Waterproof Setting Spray has been a summer essential for me.

      - Dior Forever Skin Wear Foundation glides on smoothly without flakiness.

      - Charlotte Tilbury Airbrush Flawless Setting Spray Matte is a staple in my makeup routine during spring and summer.

      5. Dark Lip Liner

      I’m not trying to boast, but

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Nearly 40 years later, these iconic '90s makeup styles are making a resurgence.

From icy lips to extremely narrow eyebrows.