15 Trendy Australian Brands to Enhance Your Wardrobe

      I enjoy exploring new shopping destinations, and I've previously highlighted British and L.A. brands to watch, so I wondered: where should I focus next? Australia quickly came to mind since I already love and know many of its labels. For instance, Deiji Studios stands out; it was established in 2016 in Byron Bay. The brand gained popularity for its ability to merge pajamas and ready-to-wear with its organic cotton poplin pieces, especially as wearing nightgowns outdoors became trendy in recent years. If you’re in search of more natural fibers, Silk Laundry is one of my top picks for silk, launched in 2015 with its now-iconic ’90s Slip Dress. This brand is also available at the New York boutique WeWearAustralia, which exclusively features Australian designers.

      I also recently discussed Permanent Vacation, which was founded by Claire Louise Smith and operates on a project-based model rather than a seasonal calendar. The brand has just released its latest collection, Slow Dance, which embodies ’90s minimalism with a technical twist and utilizes materials sourced from Japan. I particularly love the matching sets made from recycled nylon, including the Refract Singlet and Refract Skirt, as well as the Orbit Dress and Debut Skirt.

      Furthermore, I learned about Newcastle’s Olga Joan from Ailie Smith, whose fashion recommendations I greatly admire. According to the brand's website, the items are created to "feel good on, last, and not need overexplaining," resonating well with the relaxed, refined style that many Australian designers excel in.

      Additionally, I discovered Studio Amelia through Australian influencer Camelia Farhoodi. This Sydney-based brand, founded in 2019, focuses on footwear and accessories and is now available at retailers like Moda Operandi and Revolve. I'm currently considering the Wishbone 50 Heel and have recently received a pair of the Greta 50 Mule. My latest find is Rashi World, a line from Bondi Beach established in 2025. Each item offers UPF 50+ protection, effectively blocking 98% of harmful UV rays, while aiming to make sun protection fashionable. The collection also utilizes recycled Italian fabrics.

      Below, you can shop these and other notable Australian brands, including Faithful the Brand, Matteau, Réalisation Par, and St. Agni.

      - Deji Studios

      - Matteau

      - St. Agni

      - SIR

      - Réalisation Par

      - Faithful the Brand

      - Studio Amelia

      - Permanent Vacation

      - Rashi World

      - Posse

      - Olga Joan

      - Silk Laundry

      - Mode Mischief

      - ROWIE The Label

      - Bec + Bridge