"It Becomes a Second Skin": Victoria Justice Discusses Pop Star Fragrance, Nostalgic Characters, and Her New Clean Scent.

      If you were born between approximately 1996 and 2002, you probably remember seeing Victoria Justice’s name prominently displayed on your television screen at home. Whether you recognized her from Nickelodeon’s Zoey 101 (to my senior editors and directors, please stand up) or from Victorious (my hand is raised high right now), Justice was the epitome of stylish coolness—from Lola Martinez’s bright blue streaks to Tori Vega’s fashionable L.A. outfits and long, voluminous curls. However, when I connect with Justice over a call, I find her in a much more casual setting, dressed in a robe and eager to share her latest personal beauty endeavor: a new fragrance line called Naked Perfume.

      The brand, developed in partnership with veteran beauty entrepreneur Randi Shinder, almost felt destined as the two discovered their mutual love for beauty along with a shared health concern that united them. “We instantly connected over our common experience with Hashimoto's, an autoimmune disorder,” she tells Who What Wear. This disease, which occurs when the immune system attacks healthy thyroid glands (according to the Mayo Clinic), led both women to approach beauty—particularly the skincare products they used (Justice later emphasizes, “It’s the largest organ on your body!”)—in a significantly different manner. “Randi shared how much it impacted her life … and her desire to create a fine fragrance that wouldn’t harm anyone,” Justice explains. “Hearing that felt like music to my ears. We quickly agreed, ‘We need to do this together.’” Consequently, Justice—who had taken a break from using perfume due to the negative effects it had on her immune system—re-entered the fragrance world with Naked Perfume’s Honey Cream. “I’ve been wearing it constantly lately,” she reveals, praising the fragrance’s enchanting sweet skin scent, made with just six ingredients that don’t sound like chemical formulas.

      Naked Perfume

      Honey Cream

      Key notes: Sweet cream, honey, Madagascar vanilla, fresh musk

      Continue reading for our complete conversation with Justice, covering everything from her current fragrance favorites to early on-set memories, and how wellness continues to influence her approach to beauty, fashion, and living.

      How do you feel about this exciting new venture?

      I am incredibly excited! I’ve wanted to create a brand for quite some time, but I wasn’t going to move forward unless it felt right, and it genuinely does. I’m just really passionate about Naked Perfume. I adore the scent—it’s completely addictive—and knowing it’s safe for people to use on their bodies makes it even more special.

      We’re launching with two scents, correct?

      Yes, we are! The first is Honey Cream, which I’ve been wearing a lot. It features notes of honey, vanilla, and sweet cream, and it smells like a warm embrace. It’s comforting, sweet, and beautiful without being overpowering. What I love most about Naked Perfume is that it feels like a second skin. It’s never too strong or overwhelming, which was essential for me.

      The other scent is Fresh Lather, which is stunning. It has a clean, bubble-bath, soapy aroma. It’s fresh and delightful. I love them both, and there’s more to come, so this is just the start.

      Naked Perfume

      Fresh Lather

      Key notes: Orange blossom, jasmine, neroli, kefir lime, rose, clear, fresh musk

      Can you describe these two scents for me? In what situations do you wear them, and how do they make you feel?

      Right now, I’d choose Honey Cream for a date night because it’s subtly seductive, inviting, and sweet. As soon as I spray it, I feel a surge of confidence—it completes my getting-ready routine. Fresh Lather, on the other hand, is my everyday scent. It gives the impression of being a busy woman on the go while still feeling fresh.

      The making of this fragrance is very personal to you. Why does the concept of going "naked" hold significance today?

      People are becoming more aware and mindful of what they put in and on their bodies, and I think we’re demanding more transparency from brands. Many fragrances contain ingredients we can’t even pronounce and might be harmful to women’s health, hormones, and endocrine systems. For Randi and me, it was vital to create a fine fragrance while being open about the ingredients and ensuring there are no hormone or endocrine disruptors.

      After my Hashimoto's diagnosis, I became way more conscious of my lifestyle and the products I was using. I noticed that most of my favorite perfumes were harmful to my endocrine system and hormones, so I stopped wearing them for a while, which was disappointing because fragrance was a big part of my identity.

      I was searching for something within the clean perfume category and reached out to my agent. As soon as I tried