Spearmint Supplements! Creamy Serums! All the products a beloved haircare creator adores for achieving shiny skin and hair.

      (Image credit: T3; Ulta; Dermstore; Emi Jay; Amazon; Rhode) The Lineup is a monthly feature that gives you an exclusive look into the beauty collections of top experts and trendsetters in the industry. Prepare for a behind-the-scenes look at the essential products that keep their lives and careers thriving. I can recognize an Emi Jay hair clip from a distance. This beauty and accessories brand has become iconic among haircare enthusiasts and is often spotted on various styling inspirations, including Hailey Bieber, Laufey, and Harry Styles. Remember when he showed up at the 2022 Venice Film Festival with a Super Bloom Clip attached to his luggage? I reiterate: I can identify an Emi Jay item from a mile—or 4000—away.

      "I've always had a passion for hair products, particularly those I used to shop for with my mom and grandma at Korean markets," Julianne Goldmark, founder and chief brand officer of the trendy line, shares with me. "There was something magical about those places: vibrant aisles of colorful brushes, unique clips, and tools that felt both useful and beautiful." Seventeen years after launching the brand (starting at just 14 years old), that inspiration still plays a crucial role in the Emi Jay essence. "[They're] straightforward, practical essentials that enhance your routine without making it complicated or cumbersome," she adds.

      (Image credit: Courtesy of Julianne Goldmark) While the Big Effing Clip may be its standout product (I challenge you to find a beauty editor without at least three in their collection), Goldmark has broadened her brand to include haircare products, reimagining staples like styling cream, hair oil, and hair mist with a fun Emi Jay twist. Naturally, I had to ask Goldmark what category she plans to elevate next. "I believe there's still a lot of room for improvement in everyday styling products, particularly dry shampoo and other styling formulas," she replies. "Many of them tend to be overly complex or not tailored to how people actually go about their day." On the topic of accessory trends, Goldmark mentions hair scarves are trending. "They feel effortlessly chic and are such an easy way to elevate an outfit, especially during warm weather," she points out. Is anyone else hoping for an Emi Jay version soon?

      After learning about Goldmark's beauty routine, it's clear that she focuses on both design and practicality in every aspect of her life. It's not just her favorite haircare items that have a refined look; she also enjoys de-puffing eye patches that serve as cute accessories, sensorially pleasing Korean foundation, and sleek hot tools that deserve to be showcased. "Even the simplest products can make the process of getting ready a bit more exciting," she explains. Below, explore each item from her stylish lineup.

      Emi Jay

      Aura Hair + Body Mist in Lychee Baby

      "Our latest hair and body fragrance! It's like a vacation in a bottle. I spray it every morning on my way to work and at night before heading to dinner with friends. It contains notes of sweet lychee and bergamot, but it's not overly sweet. With glycerin and aloe, it provides moisture and anti-frizz when I feel my hair needs a quick refresh."

      SkinCeuticals

      Blemish + Age Defense

      "A necessity for those with acne-prone skin. I often get small bumps or pimples, and this clears them up swiftly. I use it several times a week!"

      Rōz

      The Foundation Shampoo/Conditioner Duo

      "My daily shampoo and conditioner. It leaves my hair slightly volumized yet nourished."

      rhode

      Pocket Blush in Tan Line

      "I enjoy using this on my cheeks, nose, and lips—everywhere. It gives a sun-kissed glow."

      Emi Jay

      Heavenly Hair Milk

      "This is my go-to for achieving the perfect luscious air-dry look or as a pre-blowout serum. It reduces my drying time and keeps my hair soft without feeling heavy or product-laden."

      Swanson

      Spearmint Leaf Capsules

      "I started taking these for skin inflammation and have noticed significant improvement! It helps calm my redness, but consistency is key."

      Mane

      It's Giving Body Medium Hot Thermal Round Brush

      "The ideal hair tool for those wanting a quick and easy 'blowout bend.' It also makes a fantastic gift!"

      Avène

      Cicalfate+ Restorative Protective Cream

      "My morning and night essential. I struggle with perioral dermatitis, and this really helps keep it under control. Overall, it's calming and hydrating—provides that glass skin appearance."

      Emi Jay

      Bamboo Paddle Brush in Pink Sugar

      "A necessity for daily hair care and brushing. The bamboo bristles glide effortlessly through my hair, leaving it shiny and soft."

      Ritual

      Synbiotic+ Supplement

      "Prioritizing gut health has become important to me, especially as