Spearmint Supplements! Creamy Serums! All the Favorite Haircare Essentials of a Beloved Founder for Shiny Skin and Hair.

      (Image credit: T3; Ulta; Dermstore; Emi Jay; Amazon; Rhode) The Lineup is a monthly feature that provides a glimpse into the beauty essentials of industry experts and trendsetters. Get ready for an inside look at the indispensable products that keep their lives vibrant.

      I can easily identify an Emi Jay hair clip from afar. This beauty and accessories brand has turned into a signature item for savvy haircare enthusiasts and has graced the heads of numerous styling icons, including Hailey Bieber, Laufey, and Harry Styles. Remember his entrance at the 2022 Venice Film Festival with a Super Bloom Clip attached to his luggage? I emphasize: I can recognize an Emi Jay classic from hundreds or even thousands of feet away.

      "I have always had a love for hair products, particularly those I would shop for with my mom and grandma at Korean markets," Julianne Goldmark, founder and chief brand officer of the trendy line, shares with me. "Those markets had a charm: colorful brushes, distinctive clips, and tools that were practical yet beautiful." Seventeen years after launching the brand (when Goldmark was just 14), this inspiration remains at the heart of Emi Jay’s ethos. She adds, "[They’re] straightforward, essential items that enhance your routine without complicating it or making it cumbersome."

      (Image credit: Courtesy of Julianne Goldmark) While the Big Effing Clip is their most iconic product (I challenge you to find a beauty editor without at least three in their collection), Goldmark has broadened her brand to include haircare formulas, giving a fresh take on classics such as styling cream, hair oil, and hair mist with a fun Emi Jay twist. Naturally, I ask Goldmark what category she aims to enhance next. "I see a lot of potential in everyday styling products, particularly dry shampoo and similar formulations," she says. "Many of them can seem overly complex or not tailored for how people actually go about their day." On the topic of accessory trends, Goldmark mentions that hair scarves are trending. "They feel effortless and are a simple way to elevate a look, especially in warm weather," she notes. Is anyone else hoping for an Emi Jay version soon?

      After diving into Goldmark's beauty regimen, it is clear that she values both form and function in every aspect of her life. Her beloved haircare essentials are not the only items that boast a refined aesthetic. She also appreciates de-puffing eye patches that serve as decorative accessories, appealing Korean foundation, and sleek styling tools that deserve to be showcased. "Even the simplest product can make the getting-ready process a bit more exciting," she tells me. Below, explore every item from her stylish lineup.

      Emi Jay

      Aura Hair + Body Mist in Lychee Baby

      "Our latest hair and body fragrance! It's like a vacation in a bottle. I spray it every morning on my way to work and again at night before heading out with friends. It has notes of sweet lychee and bergamot, but it’s not overly sweet. With glycerin and aloe, it provides an extra boost of moisture and combats frizz when I need a quick refresh."

      SkinCeuticals

      Blemish + Age Defense

      "A must-have for those with acne-prone skin. I frequently get small bumps and pimples, and this clears them up fast. I apply it a few times a week!"

      Rōz

      The Foundation Shampoo/Conditioner Duo

      "An everyday shampoo and conditioner. It slightly adds volume while nourishing my hair."

      rhode

      Pocket Blush in Tan Line

      "I enjoy applying this to my cheeks, nose, lips—pretty much everywhere. It gives a lovely sun-kissed glow."

      Emi Jay

      Heavenly Hair Milk

      "My go-to for achieving the perfect luscious air-dry look or as a serum before blow-drying. It reduces my drying time while keeping my hair soft without that heavy or product-laden feeling."

      Swanson

      Spearmint Leaf Capsules

      "I started using these for skin inflammation and have noticed a significant improvement! They help calm my redness, but consistency is key."

      Mane

      It's Giving Body Medium Hot Thermal Round Brush

      "The ideal hair tool for a quick and easy 'blowout bend.' It also makes a wonderful gift!"

      Avène

      Cicalfate+ Restorative Protective Cream

      "A must for me morning and night. I suffer from perioral dermatitis, and this truly helps keep it at bay. It’s calming and hydrating—provides a glass skin effect."

      Emi Jay

      Bamboo Paddle Brush in Pink Sugar

      "A necessary item for daily hair care and brushing. The bamboo bristles smoothly glide through my hair, leaving it shiny and soft."

      Ritual

      Synbiotic+ Supplement

      "Gut health has become important to me, especially as someone who loves coffee daily."

      Poom