Count Me Curious—30 New Beauty and Wellness Products I'm Eager to Try This Summer
Shop Talk is a biweekly column that delves into the newest styles and trends emerging online. We'll sift through the latest arrivals to present you with the styles we're excited about, the trends that are taking off, and the items you'll want to check out before they run out. This week's Shop Talk is shifting focus to the beauty and wellness realm. While my usual focus is on clothing and accessories, I have equally strong views about this aspect of shopping. Like many shoppers, I've been swayed by hype and flashy packaging over the years, so I now scrutinize new beauty launches closely. Are the formulas actually effective? Does this bronzer apply smoothly? Can this anti-bloat supplement really undo the effects of a night out followed by a late-night Taco Bell run? (The answer is likely no, in case you were curious.) With summer just around the corner, I'm eager to try some new sunscreens, makeup, haircare products, and wellness supplements. To discover the most compelling items I encountered this month, keep reading.
**Skin and Sun Care**
- **Eadem Sunsuede SPF 50+ Lightweight Sunscreen & Blurring Primer Stick**
The perfect makeup base for those sunny, high-UV summer days.
- **PREQUEL Lip Visor Sunscreen**
The best lip SPF I’ve tried, and I’m thrilled about their shade expansion. It’s glossy, hydrating, and, most importantly, it doesn’t have that typical sunscreen flavor.
- **CYKLAR Vanilla Verve Illuminating Body Oil**
I don’t want to spend my summer vacation without this heavenly vanilla-scented body oil.
- **EltaMD UV Daily Hydration+ SPF 50**
My dermatologist advised me to start using EltaMD at age 16, and I’ve used it every summer since. I appreciate that they've added hyaluronic acid to the original formula for those with dry skin.
- **EltaMD UV Daily Limited Edition Bottle Broad-Spectrum SPF 40**
In recognition of Skin Cancer Awareness Month, EltaMD is launching a limited-edition version of their UV Daily Broad-Spectrum SPF 40 in partnership with artist Lucy Kirk, donating one sunscreen unit for each purchase to the Melanoma Research Foundation.
- **Dolce Glow Lusso Self-Tanning Mousse**
If you’re into self-tanning, this one comes highly recommended.
- **Cetaphil Advanced Defense Serum**
This new serum includes all the ingredients I seek in one product: hyaluronic acid, niacinamide, vitamin E, and antioxidants.
- **Cetaphil Nourishing Oil to Foam Facial Cleanser**
My dry skin can’t tolerate makeup wipes, so this product launch excites me.
- **PCASkin Perfecting Neck and Décolleté**
As I turn 30 this year, it's time to start focusing on my neck.
- **PCASkin Hyaluronic Acid Overnight Mask**
After a long day in the sun, my skin will surely appreciate this.
- **RATIONALE #3 the Brilliance Tinted Serum Broad Spectrum SPF 50+**
Rationale is a new brand for me, but I’m intrigued by how they market this tinted SPF as a skincare serum.
**Summer Makeup**
- **Tower 28 Shineon Plumping Lip Jelly**
I’ve been trying out this exciting new release from Tower 28. It plumps without irritation and gives your lips a gorgeous shine.
- **sheglam Dream Touch Bronzer in 05 Golden Sun**
Exciting news: SheGlam has released a $6 bronzer.
- **sheglam Double Dot Freckle Pen in Fawn**
It's the season for freckles to shine.
- **VIOLETTE_FR Plume Eyeshadow Feather Matte Veil + Feather Shimmer Veil - Bois Brûlé**
My favorite YouTuber, Allana Davison, just reviewed this silky new eyeshadow, and her feedback has me ready to buy it immediately.
- **sheglam Marshmallow Puff Lip Blur Pen in 031 Milk Fluff**
This applicator is truly innovative.
- **Quince Dry Shampoo Con Arrowroot by Ceremonia**
Once you try powder dry shampoo, you’ll never switch back to aerosol.
- **T3 Curling Straightener**
This is the secret to achieving perfect beach waves.
- **Bellami Hair Silk Seam Clip-In Extensions**
I’m considering temporary extensions for special summer events, and this brand comes highly recommended.
- **Bellami Hair Halo Pro Extensions Kit**
I’m curious to try this style as well.
- **sheglam Volume Boost Fiber Fix Setting Mist**
A setting spray specifically for your hair.
- **Quince Everyday Electrolyte Drink Mix in Citrus**
A refreshing and hydrating drink
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