Marc Jacobs Beauty has made a comeback, and I have a feeling these products will be the first to fly off the shelves.

      Haven't you heard? Marc Jacobs Beauty has made a spectacular comeback with a whimsical, maximalist makeup collection that perfectly complements the designer's joyful runway presentations. While fans who hoarded the original line, which was discontinued in 2021, may have anticipated a sleek, monochromatic look, the revamped collection is quite the opposite. As Marc Jacobs himself remarked during an exclusive preview for editors, this new direction seeks to differentiate itself from the "quiet luxury" crowd and better reflects his brand and personal style choices. (Have you noticed his perpetually adorned nails?) After all, a Marc Jacobs doll, strutting through the city in playful pumps, deserves a vanity filled with equally charming beauty products.

      Today, the complete collection is available for purchase at Sephora—though not for long, so let the alarm bells ring. Given the excitement surrounding the highly anticipated resurgence (the brand's Instagram has gathered 3.6 million followers after teasing the new launch), I don’t expect the debut products to last. If you're curious about which items to grab first, scroll down for my editor-tested insights, along with the formulas I believe will vanish quickly.

      Eye Products

      Each product category has its unique allure, and for the eyes, a chubby five-pointed star is the common theme (giving new meaning to the term "starry-eyed?"). First off, the Drawn This Way Eyeliner deserves special mention, as it is arguably the most talked-about item in the entire collection. If you were a devoted fan of the Marc Jacobs Highliner before it became a sought-after relic on eBay, you’ll be pleased to know that the updated version glides on just as beautifully and lasts long. Plus, the 21 shades—including matte, metallic, and magical (think glitter and duochrome)—boast the best color payoff I’ve ever seen from an eyeliner. Even the glittery shades, which often appear sheer, deliver a bold effect with just one application. And once it dries? The waterproof formula is immovable. As a testament, when I first swatched it on my hand, it took several micellar-soaked cotton rounds to remove the color.

      The Flashes Mascara is equally vibrant, coating each lash in inky, chocolate, or cobalt tones. Marc Jacobs’s previous mascara was beloved for mimicking the falsies look (I actually shed a tear when it was discontinued, as Who What Wear assistant shopping editor Josephine Hadjiloucas texted me upon hearing rumors of the brand's return), and this new formula also prioritizes volume while infusing the fibers with peptides and clover flower extract.

      Completing the eye lineup is the Born Star Eyeshadow, which features luxurious cream-to-powder formulas in a shiny, star-shaped compact reminiscent of a Mylar balloon. As you might guess, the pigmentation is intense here as well. Just one swipe with my fingertip is sufficient for both lids, though it blends out easily for a soft, smoky look. Ultimately, the playful packaging is what truly captures my heart. It may not be the most practical for stacking on your vanity, but it certainly brings immense joy. Since I received my samples, I can't stop opening and closing the compact, dazzled by how the duochrome pigment catches the light.

      Shop My Favorite Eye Products

      - Marc Jacobs Beauty Flashes Mascara - Cocoa

      - Marc Jacobs Beauty Born Star Eyeshadow - Serving

      - Marc Jacobs Beauty Drawn This Way Eyeliner - Big Flex

      - Marc Jacobs Beauty Drawn This Way Eyeliner - Take Notes

      Lip Products

      To be honest, the term "lipstick balm" has always seemed a bit confusing to me. While it's designed to be a hybrid of lipstick richness and balm comfort, many options often either appear too sheer for my taste or lack in real hydration. However, Marc Jacobs’s Heart On Lipstick—adorned with a metallic heart charm—has completely won me over. The formula indeed includes cherry oil, hyaluronic acid, and peptides, but can you actually feel these heroes working their magic with every swipe? Trust me, you absolutely can. The 15 shades are incredibly juicy while providing enough pigment to last for hours—even after eating and drinking. I've been alternating between the two shades below nonstop since incorporating them into my routine.

      Shop My Favorite Lip Products

      - Marc Jacobs Beauty Heart On Lipstick - Mutuals Only

      - Marc Jacobs Beauty Heart On Lipstick - Love Muscle

      Complexion Products

      All the complexion products feature the iconic daisy motif, intended to evoke soft skin and fresh bursts of color. No product captures this dreamy image better than the Joystick Blush Stick, which melts seamlessly into the skin and dries to a soft-powder finish. Among the many blush sticks available, this creamy option is one of the most versatile, with 10 shades ranging from rosy pinks to vibrant oranges, reds, and purples. At $