The "Persona Awards" 2026 from the international glossy magazine Persona style: Business, stars, and "Russian heritage" on one stage in Moscow.

      The "Persona Awards 2026" ceremony was held in Moscow, organized by the international glossy magazine "Persona style."

      During the ceremony, a new issue of the magazine was also presented.

      The event took place at the Capital Gallery of Artists.

      The award presentation was led by publisher Elena Bychkova, editor-in-chief Anastasia Tyuzina, and art director Irina Slivkina. The award was held with the support of the general partner, the "Russian Heritage" Foundation, headed by Vladimir Khmelev, as well as with the support of the Moscow government.

      "The award becomes a platform for the development of international connections between business, music, fashion, and the creative environment. Special attention during the event was given to socially significant initiatives aimed at supporting small and medium-sized businesses, developing domestic producers, strengthening cultural and business ties, and involving the entrepreneurial community in charitable and educational projects," said publisher Elena Bychkova during the opening.

      "We attach special importance to creating an environment where business receives not only reputational and media support but also international development and the opportunity to participate in socially significant initiatives, including charitable projects of the 'Russian Heritage' Foundation. The Foundation implements programs in the field of culture, youth support, and the preservation and strengthening of humanitarian ties," added editor-in-chief Anastasia Tyuzina.

      "The mission of the project is to create a space for sustainable growth of small and medium-sized businesses, the development of domestic brands, strengthening inter-industry partnerships between Russia and the international community, and involving entrepreneurs in socially beneficial and cultural-humanitarian initiatives," concluded the magazine's art director Irina Slivkina.

      The event brought together representatives of the political and business community, cultural figures, stars of the Russian stage, international performers, and representatives of the foreign fashion and design industry.

      Among the guests and participants of the evening were stars: legendary former lead singer of the group Bad Boys Blue Kevin MacCoy, Natalia Vlasova, Ilya Zudin from the group "Dynamite," Alisa Voks, former lead singer of the group "Leningrad," Mikhail Grebenshchikov, Georgy Chekalin — the golden voice of Podolsk. Guests were welcomed by pianist and composer Sandor Torres and opera singer Alexandra Zaikina. The singer JILAV also presented a music video shot in collaboration with Persona style, while singer Besikeya performed her new song "Russian Bear" for the first time, and the group NKH3 filmed a music video with the award guests.

      During the event, a telebridge was held with Italian designer Diamond Luisant and the magazine's representative in Italy, Yana Potapova.

      The award was attended by more than 150 representatives from various sectors of the Russian economy, including representatives from federal ministries and agencies, heads of charitable foundations, owners of manufacturing holdings, and delegates from international associations. The program was complemented by musical performances and creative numbers from the magazine's star friends.

      The evening was hosted by Dmitry Churakov, Igor Stankevich, and TV presenter and blogger NE NASTYA.

      Information partners of the evening included prestigious publications TASS, "Arguments of the Week," "Time Out," "Moda Topical," and the show "Hello, I'm Nastya! NENASTYA" from the "Teledom" channel, which added additional status to the event and enhanced the evening's presence in the information field, making this celebration another bright chapter in the magazine's history.

      General partner of the award:

      "Russian Heritage" Foundation

      Award nominees:

      Kevin MacCoy — "World Legend"

      Natalia Vlasova — "Best Romantic Singer"

      Alisa Voks — "Corporate Anthem of the Year"

      Ilya Zudin — "Most Sports Track of the Year"

      Igor Senger — "Popular European Producer"

      Mikhail Grebenshchikov — "Best Children's Poet-Composer"

      JILAV — "Breakthrough of the Year"

      Alexey Tkachenko — "For Contribution to the Development of Russian Cuisine"

      Diamond Luisant — "For Contribution to Russian Culture"

      Yana Potapova — "Ambassador of International Communication"

      Vladimir Khmelev — "For Preservation of National Heritage"

      Anastasia and Vladimir Ushakov — "Keepers of Family Legends"

      Tatiana Derbenyova — "For Merits in Interior Design"

      Alexey Nikitin — "Best Expert in Exhibition Construction"

      Tatiana Ballirano — "Speaker of the Year in Aesthetic Cosmetology"

      Natalia Sidorova — "For Contribution to the Culture of Style"

      Yulia Sergeeva — "Breakthrough of the Year in Contemporary Painting"

      Sunrise Village — "Best Country Apartment Hotel"

      Lyudmila Titova — "For the Development of Ballet Art"

      VERY CHIC WINE — "The Art of Author's Winemaking"

      Event partners:

      "Capital Gallery of Artists"

      Alexey Tkachenko — Chef of the "Syravarnya" restaurants and media center "Vkusmedia." Ambassador of Russian cuisine and author of the book "100 Recipes for Borscht"

      "Miratorg" — the largest agro-industrial holding in Russia, a leader in meat production in the country.

      "RACCONTO" — a craft cheese factory. Included in the "Top 50 Best Food Producers in Russia"

      "Fragment of the Ocean" — the most reliable name in seafood. Fresh seafood and premium fish with careful delivery right to your table.

      "Christmas Hunters" — hunters for the New Year mood. A gallery of the best Christmas tree ornaments in the world.

      "MIRRA" — a Russian brand of premium cosmetics

      IO BEAUTY — official exclusive distributor of the premium Korean brand iREJU in Russia

      "Royal Water" — production, sale, delivery of premium water

      Winery "VERY CHIC WINE" and Chateau VILLA VINIFERA — an ancient winemaking estate built in 1936.

      "Malina Bonita" — the largest Russian brand of designer women's clothing.

      "Ballirano" Center of Aesthetics and Cosmetology and chief physician Tatiana Ballirano

      "Savoy" — a chain of premium wellness clubs

      Dental clinic "Empire Dent" — your reason to smile.

      "Relax-Time" — Thai massage salon

      "Imperial Tailor" — a premium designer atelier for custom-made suits, ranked among the top 10 tailors in the world.

      Chiko-Choko — carbonated juice-containing drink

      ViitNAM — non-carbonated drink based on puree

      V.O.D.A — carbonated, vitamin-enriched functional drink

      "Wolen x Stepanovo" represents a unique resort complex where guests can enjoy the longest ski slopes in the Moscow region in winter, and relax in the updated beach club by the open pool in summer.

      "D-ARTDESIGN" — interior design studio

      "CrownExpo" — recognized expert in the exhibition industry

      International real estate agency Lyubov Kravchenko

      "Philosophy of Defile" — a modeling school with meaning.

      "K+31" — multidisciplinary medical centers of full cycle: all the advantages of strong medicine!

      NAMA — National Association of Modeling Agencies

      Residences "Sunrise Village" — a cozy four-star apartment complex presented in the form of villas in the Southeast Asian style.

      Irina Slivkina — biohacker of your youth

      Dimetrio Limerance "DI LI" — couturier of emotions. This is not just fashion… This is a work of art.

      "VELGUSHEVA group" — a company for the production of advertising and exhibition stands, printing, and souvenir products

      "Ledman" — a company for the sale and rental of LED screens and LED products.