My mom and I frequently complain about having dry lips—this is the lipstick we both rely on.

      My mum and I have notably different beauty routines, particularly regarding makeup. While I can spend hours experimenting with various products and application methods, my mum typically takes no more than five minutes to apply tinted moisturiser, mascara, and lipstick. Whenever we vacation together, we joke about how my makeup bag is about five times larger than hers, and it's a common family joke about how much longer I take to get ready. However, we both agree on one thing when it comes to makeup: finding a hydrating lipstick that doesn't leave our lips feeling dry and chapped is challenging. I can't even count how many lip balms, lip oils, and lipstick formulas we've tried, all in the hope of finding one that truly works. That was until we found the Estée Lauder Pure Colour Melt-On Glosstick.

      Encased in a stylish gold container, this glossy lip balm feels like everything we've been searching for. When samples arrived on my desk a few months back, I sent a few shades to my mum to test, and we both messaged each other a few days later, excited about the launch. Since then, whenever we're together, at least one of us has taken this product out of our handbag, and my mum even mentioned that she hasn't used anything else since she got it. What makes it so special, you may wonder? It's all about the formula. This velvety lipstick starts as a solid gloss that warms up upon contact with the lips, practically melting on like butter. It's exceptionally hydrating, containing 41% conditioning oils. Unlike other hydrating balms we've tried, this also delivers a gloss-like finish that is so shiny it’s nearly reflective.

      The hydration! The shine! The plumping effect! Everything about it is flawless. Plus, due to the creamy formula and user-friendly applicator, it's easy to toss in your handbag and apply anytime. Not that you need to reapply often, as this hydration genuinely lasts. Currently, there are 8 shades available, and honestly, we're both struggling to pick a favorite (yes, I am texting my mum while writing this). However, I've linked some of our preferred shades below that you can wear on their own or paired with your favorite lip liner. If, like us, you frequently deal with dry lips and are still searching for a product that meets both formula and finish, I highly recommend adding the Estée Lauder Pure Colour Melt-On Glosstick to your shopping basket without delay...Shop the Estée Lauder Pure Colour Melt-On Glosstick.

      Estée Lauder

      Pure Colour Melt-On Glosstick Melted Maple

      Melted Maple is one of our favorites for an evening makeup look.

      Estée Lauder

      Pure Colour Melt-On Glosstick Melted Rose

      For everyday wear, we're both enthusiastic about Melted Rose.

      Estée Lauder

      Pure Colour Melt-On Glosstick Melted Melon

      Melted Melon just screams summer, doesn’t it?

      Estée Lauder

      Pure Colour Melt-On Glosstick Melted Tangerine

      This is a personal favorite of mine for the warmer months.

      Why Trust Us

      At Who What Wear UK, we understand that beauty isn’t a one-size-fits-all solution. Our editors have tested thousands of products, including skincare, makeup, hair, and nails, over the years and collaborate closely with trusted experts—dermatologists, makeup artists, and leading industry insiders—to ensure that every guide is well-researched, inclusive, and pertinent to you. We prioritize formulas that deliver results, whether they are affordable favorites or luxury options. Our product selection is based on proven outcomes, ingredient knowledge, and what we would genuinely recommend to a friend.