Here They Are: The 8 Trendsetting Brands Shaping Summer 2026
As a fashion editor, I pride myself on having keen insight into what all the trendsetting girls are wearing. The best-dressed individuals I know tend to favor the same select items each season, and today, I’m dedicated to cataloging and highlighting them all for you. Think of this as your guide to stylish summer fashion. From the brand behind Hailey Bieber's trendy boat neck tee (which Sabrina Carpenter also adores) to the lesser-known label producing the most stylish handmade basket bags, and the Californian brand featured in the loveliest summer dresses and tops, each of the eight names listed below encapsulates what exemplary style looks like right now. So, here are the standout fashion brands cherished by It girls for summer 2026.
1. Cou Cou
This summer, Cou Cou is a favorite among everyone from Hailey and Sabrina to our own team of editors. The British label was established to provide high-quality lingerie and essential wardrobe pieces in its distinctive pointelle fabric. However, in 2026, its viral Rina Tee is sparking a whole trend around the brand (and luckily, the exact style has been restocked in various colors).
Cou Cou
Rina Long-Sleeve Tee
2. Underwater Weaving
During the summer months, woven bags are a staple, but this year, the most fashionable individuals I know seem to be opting for designs from Underwater Weaving, a new line of handcrafted baskets and basket bags created by Erin and Peggy Pollard. Each item is custom-made, showcasing natural color variations from the rattan fibers, and the shapes and sizes may slightly differ.
UNDERWATER WEAVING STUDIO
The Large Underwater Tote
UNDERWATER WEAVING STUDIO
Striped Oversized Tote
UNDERWATER WEAVING STUDIO
Retro Travel Tote
3. Dôen
Once again, it's a summer filled with Dôen. I didn’t think it was possible, but the Californian label is somehow improving in their craft: crafting light, bohemian-inspired pieces that are not only lovely to look at but also easy to wear and style.
4. Tank Air
The tank tops that have sparked countless imitations? They are from Tank Air. Several summers after their classic Studio Tank put them on the map, the brand continues to produce trend-worthy silhouettes made from fabrics that put all your other tanks to shame. This year, the popular choices are the Half Moon Halter and Service Tank, both featuring scooped necklines.
Tank Air
Half Moon Halter in Black
Tank Air
Studio Tank in Milk
Tank Air
Service Tank in Mangosteen
5. La Veste
Summer '26 is all about vibrant colors, and no one is doing striking hues and unique combinations quite like the Spanish brand La Veste. Renowned for their striped sailor pants, the brand’s playful and unconventional style is a refreshing change for those weary of the ultra-minimalism of quiet luxury.
LA VESTE
Pippi Striped Cotton Velvet Pants
LA VESTE
Carambola Cotton Mini Shorts
LA VESTE
Parasol Cotton Straight-Leg Pants
6. The Anteros
I can’t say enough positive things about The Anteros. With a foundation in shirting that feels both chic and timeless, it has become a favorite among industry insiders and WWW editors, and after launching with a select range of button-downs, the brand is thoughtfully expanding to include items like the Coen Shorts, a pair of drawstring Bermudas crafted from the finest Italian cotton.
The Anteros
Rory Cotton Shirt
7. Tom Ford
This summer belongs to Tom Ford sunglasses. Everywhere I turn, trendsetters are favoring Ford's classic vintage styles like the Butterfly and Annabelle, with their rounded, oversized shapes and early 2000s aesthetic that feels both contemporary and nostalgic.
Tom Ford
Fernanda Sunglasses
Tom Ford
Annabelle Sunglasses
Tom Ford
Round-Frame Sunglasses
8. Emily Dawn Long
Spend enough time in fashion circles, and you’ll surely come across the name Emily Dawn Long. The small NYC label started as the designer's way of creating clothes for herself and her friends and has gathered a devoted following due to her effortlessly cool style.
EMILY DAWN LONG
Dammit Janet Bias Cut Jersey Dress
EMILY DAWN LONG
Ash Ruffle Pants
EMILY DAWN LONG
Hera Intasia Knit Bra Sweater
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Here They Are: The 8 Trendsetting Brands Shaping Summer 2026
As stated by Hailey Bieber and fashion experts.