Dry&Go is running an "All Inclusive" promotion and turning an ordinary visit to the salon into a little celebration.

      This summer, the Dry&Go styling bar chain launched a seasonal promotion called "All Inclusive," which will last until mid-September. The project brings together the beauty industry, urban leisure, and partnership initiatives, offering residents and guests of the capital not just a service, but a new format of experiences. More details about the promotion can be found on the website: https://drygo.ru/all_inclusive/

      The promotion is already taking place in all Dry&Go styling bars. Every guest who uses the services of the chain has the opportunity to participate in a no-loss gift program from partners and enter the draw for the grand prize — a vacation in Turkey from the tour operator FUN&SUN. The first results of the promotion will be announced on July 15.

      The "All Inclusive" concept is based on a simple idea: to make an ordinary day a little happier. In summer, the city becomes a space for meetings, walks, festivals, and new experiences, and Dry&Go offers to add another reason for good mood — an unexpected gift after a usual visit to the salon.

      As part of the promotion, each participant has the chance to win prizes from the project's partners. Among them are cosmetic products, certificates for various services, sports activities, gastronomic gifts, cultural experiences, and other offers that help to get acquainted with new brands and urban projects.

      The project has united representatives from various business sectors around a common idea — to create positive emotions and support the city's residents throughout the summer season. This format of collaboration allows partners to introduce their products to the audience through real interaction experiences, while guests can discover new services, places, and opportunities.

      The organizers paid special attention to the atmosphere. All salons in the chain are decorated in the theme of a summer journey: guests are greeted with special decor elements, festive activities, and the mechanics of draws, which turn an ordinary visit into a small event.

      "Today, the relationship between a brand and a person is changing. Choices are increasingly determined by personal experience rather than advertising. We believe that the best way to tell about oneself is to give a person genuine emotions and the opportunity to get to know the product without expectations. That is why the 'All Inclusive' promotion was created. We wanted to create a small celebration that starts with an ordinary visit to the salon. If after it a person leaves with a beautiful hairstyle, an unexpected gift, and a good mood, then we have done a little more than just provided a service.

      We sincerely believe that good emotions have social value. It is from such small moments that the mood of a big city is formed," notes Natalia Sychkova, the CEO of the Dry&Go styling bar chain.

      In the near future, the organizers plan to announce the results of the first major draw and share the stories of the first winners. The promotion continues, which means participants can expect new gifts, special activities, and new draws for the grand prize ahead.