Since the It Girls declared that the '90s are making a comeback, I've been shopping from this stylish throwback brand.
I’m not sure about you, but my Instagram is still buzzing from FX's Love Story. It started with outfits inspired by Carolyn Bessette Kennedy and has rapidly transformed into a '90s fashion magazine archive, where @curatedbysofiaa discusses the allure of vintage Vogue Italia. Thanks to Instagram's comments and its ability to build niche communities, I realize I’m not alone; fashion enthusiasts everywhere are yearning for the iconic minimalism of the '90s. So much so that It girls are rediscovering brands that shaped the decade. The first name that comes to mind is Eileen Fisher.
The Eileen Fisher aesthetic is unmistakable: boxy silhouettes, a commitment to natural fibers, rarely fitted garments, and an emphasis on simplicity. It is remarkably consistent. In fact, Fisher, who launched her brand in 1984, affirmed that they are not straying from their core principles but rather deepening them. She mentioned, "We aren't moving away or departing from our brand principles, but instead it's more of a deepening of these values."
With modern brands heavily tapping into this '90s nostalgia, I felt relieved when Fisher confirmed my thoughts that Eileen Fisher serves as the blueprint: "We've never reacted to the fashion trends. It feels like the industry is catching up to the principles we've held for decades." She further added, "What may feel 'current' now (minimalism, versatility, fewer, better pieces) has long been embedded in the brand's DNA."
Josephine is wearing Eileen Fisher's Sheer Silk Georgette Wrap. As I browse through the brand's new arrivals and collaborations, it's evident that the Eileen Fisher ethos is thriving. I'm captivated by the handcrafted straw totes, a sheer silk wrap inspired by our editor-at-large, Nicole Eshaghpour, elevated basics (you can never go wrong with a cotton crewneck), and an abundance of organic linens. It just feels right to style these items in a way that Carolyn Bessette Kennedy would approve of. That's why I always rely on a pair of cropped flares, strappy heels, and a clutch. True to the simplicity of the '90s, Eileen Fisher understands that "the future of fashion isn't more—it's less, but better designed, better made, and worn for longer," as Fisher said.
In short, if the vibe is '90s-chic, then Eileen Fisher is the perfect fit. Below you can shop editor-approved selections from this timeless brand, including the silk wrap we're currently loving, along with linens and cottons ideal for a capsule wardrobe.
Shop '90s-Chic Editor-Approved Eileen Fisher Items:
Eileen Fisher
Sheer Silk Georgette Wrap
I've reached for this silk wrap more times than I can count.
Eileen Fisher
Washable Flex Ponte Arch Pant
I already know how I’d style these: with a high-neck silk blouse and almond-shaped flats.
Eileen Fisher
Organic Linen Flight Jacket
I love pairing this lightweight jacket with white jeans and Adidas sneakers.
Eileen Fisher x Mar Y Sol
City to Sea Tote
This bag has traveled across state lines and international waters with me.
Eileen Fisher
Organic Linen Délavé V-Neck Long Cardigan
Eileen Fisher
Organic Cotton Stretch Rib Crew Neck Tee
Eileen Fisher
Organic Cotton Pucker Wide-Leg Pant
"I’m always drawn to the pieces I wear most frequently—especially our wide-leg pants. We always have a variety of them in the collection, and I typically pair them with shorter, boxy tops and little boxy jackets," said Fisher.
Eileen Fisher x Mar Y Sol
Bucket Hat
Another stunning handcrafted piece.
Eileen Fisher
Cross Hatch Stretch Jersey Funnel Neck Tank
Eileen Fisher
Stretch Jersey Knit Straight Skirt
Eileen Fisher
Organic Cotton Pucker Check Shirt Jacket
"I’m really excited about the textures in the current collection, especially the pucker cottons," Fisher shared.
Eileen Fisher x Mar Y Sol
City to Resort Tote
Eileen Fisher
Garment-Dyed Organic Cotton Terry Bateau Neck Top
A boatneck has never been this chic.
Eileen Fisher
Organic Linen Half-Circle Skirt
I enjoy styling this with a fringe scarf tied around the waist.
Eileen Fisher
Lightweight Satin Shimmer Tee Dress
Eileen Fisher
Linen Sheen Halter Neck Top
Made from organic linen and recycled nylon.
Eileen Fisher
Sweater Pins
This textural detail is on another level.
Eileen Fisher
Organic Linen Cotton V-Neck Box Top
Eileen Fisher
Italian Leather Shoulder Bag
Eileen Fisher
Woven Plissé Round Neck Dress
Perfect for both office wear and running errands.
Eileen Fisher
Lightweight Satin Shimmer Scoop Neck Tank
This paired with some vintage '90s denim.
Eileen
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Since the It Girls declared that the '90s are making a comeback, I've been shopping from this stylish throwback brand.
Enduring simplicity.
