"Surf's Up" Summer Has Officially Started—Here’s Your Essentials Pack, From Sea Salt Sprays to…
Grab your boardshorts and puka shells—an athletic surfer look is definitely heating up for summer 2026. Picture mismatched yet expressive swim and activewear, tankinis, and rash guards dominating the fashion scene, while beauty enthusiasts aren't left out with sea salt sprays, beachy body mists, and shimmering highlighters that mimic the fresh spray of ocean waves. Summer generally brings about a laid-back beauty vibe, but I can’t be the only one observing this season taking on a more athletic style. (I attribute this trend to the World Cup excitement!) So how can you embody the "surf's up" vibe of summer 2026? In my view, it’s all about creating subtle contrasts—think androgynous swim trunks paired with a hint of sparkle on the eyelids, sporty wraparound sunglasses coupled with a delicate shell necklace, and, of course, an abundance of bronzer-blush blends and water-resistant sunscreens to enhance that "spent all day at the beach" appearance. Below, you’ll find everything you need to master the aesthetic.
Rōz
Wave Texturizing Mist
I’ve usually avoided sea salt sprays since my hair is already quite textured, but this one from Rōz offers just enough beautiful, windswept volume. I've been using it on my day-three hair, when it’s looking a bit flat, and frankly, it makes my hair look as if I’ve used a curling iron.
STAUD
Jett Swim Top - Java
This is very sporty-chic. I need the matching bottoms as well!
Versed
Everything Balm Complexion Color
If I had to choose just one makeup product for the entire summer, it would be Versed's fantastic Everything Balm. This versatile pigment works as a blush-bronzer hybrid, creamy eye shadow, and lip tint, and it’s hydrating enough to seamlessly blend into the skin with every application.
Los Angeles Apparel
Printed Cotton Spandex Mini Shorts
I’ve already purchased these mini shorts in white, but this red and navy option is also tempting. I can't stop imagining bikini tops that would look great with them.
Kerastase
Blond Absolu Blonde Guard Hydrating Wonder Shield Leave-In Spray
Attention blondes: ensure you have some form of protection for your hair before you dive in (whether it’s the ocean or a pool), or your lovely summer shade might fade quickly. This lightweight milk from Kerastase does precisely that, shielding highlighted hair from heat, UV rays, chlorine, salt water, and dehydration.
Rhode's summer launches have officially arrived, and while a lot of the excitement centers around the bronzers (which are definitely worth purchasing, I must say), I want to highlight the multitasking Highlight Milk. I’ve been blending it with my base (Merit's The Minimalist Complexion Stick) on the back of my hand before applying with a dense foundation brush, and I swear it gives my skin an almost angelic glow. A little extra on your shoulders and collarbones, and you’ll appear as if you just came from the beach.
Victoria Beckham Beauty
Blush Stylus
This slim, precise blush stick allows you to apply color exactly where you want it—ideal for adding a touch of pigment to the bridge of your nose or the center of your forehead for a subtle "just got sunburned" look.
Ettika
Statement Shell Cord Necklace
A statement shell necklace instantly enhances any summer outfit.
Each & Every
Eternal Summer Body & Hair Mist
The brand describes this coconut- and lime-infused mist as a "passport to hammock naps and late-night swims," which, in my mind, clearly shouts "surf's up!" I plan to toss it into my beach bag for a trip in July.
Brunel Beauty
Pearl Glow Body Oil
Ever wondered how supermodel Jasmine Tookes achieves such luminous skin? This shimmery body oil, which also contains caffeine for skin-tightening benefits and a delightful (but never overpowering) jasmine-sandalwood fragrance.
Curlsmith
CurlFit Reviving Mist
Just a note, this isn't a texturizing spray. Instead, it’s a micellar water-infused curl refresher that reduces excess oil (similar to dry shampoo) and rehydrates the scalp and hair. It’s perfect for refreshing your beach hair into a chic dinner look.
REFY
Water Bronzer Liquid Cushion
This Korean-inspired cushion bronzer offers a subtle, buildable tint that gives you a naturally sun-kissed appearance. Trust me, it’s delightful.
Marc Jacobs Beauty
Money Shot Multi-Use Illuminating Gel Highlighter
For mermaid-inspired makeup, you must try this refreshing, water-based jelly highlighter from Marc Jacobs Beauty. Apply it on your eyelids, cheekbones, and collarbones, and that pearly shimmer will make you look freshly misted.
BRU Eyewear
Strada Sunglasses
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On July 9, a patriotic and socially significant event called "Tree of Memory" took place in the Park named after Larisa Lazutina, bringing together entrepreneurs, representatives of the authorities, public figures, famous artists, and residents of the capital. The main goal of the project was to preserve the historical memory of the heroes of the Great Patriotic War, strengthen the connection between generations, and create a memorial alley of decorative Royalty apple trees. Each participant of the event planted their own...
"Surf's Up" Summer Has Officially Started—Here’s Your Essentials Pack, From Sea Salt Sprays to…
All things bathed in sunlight for summer 2026.
