Not Purple, Not Yellow—Discover the Color Trend Subtly Making Its Way into Every Stylish Woman's Summer Wardrobe.
Kristina Ang is an editor in residence at Who What Wear, a fashion writer, content creator, and social producer for Spotify. Previously, she held the position of social video coordinator at Harper's Bazaar. Although summer has just started, trendsetters are already drawn to the season's prominent color: aqua. Much of the growing fascination with this shade stemmed from Matthieu Blazy's inaugural Chanel show in January, where striking aqua shopping bags and two-tone heels were showcased on the runway at Paris's Grand Palais. Consequently, when these items arrived at Chanel boutiques in March, a buzz ensued, with fashion insiders and eager shoppers lining up to secure Blazy's extravagant accessories. The once-coveted timeless black Chanel Flap bag and classic two-tone ballet flats seemed to be losing their appeal. As summer 2026 approaches, Chanel consumers are displaying a strong preference for color—specifically aqua. Influencers on social media have played a significant role in the color's current popularity. Tastemakers such as Isa Sung, Noure JFL, and Linda Schulz have already added the vibrant hue to their summer wardrobes, and even celebrities like Zara Larsson have embraced it, wearing it during her Chicken Shop Date with host Amelia Dimoldenberg. If you're ready to embrace the season's most vibrant shade, here are some of the top pieces available this summer to help you incorporate aqua into your wardrobe.
Shop the Aqua Color Trend in 2026:
Free People
Good Feels Mini Skirt Set
Tory Burch
Colorblock Ribbed Bodysuit
Reformation
Layla Silk Knee Length Skirt
Fleur Du Mal
Juliet Lace Trim Underwire Silk Blend Demi Bra
Paris Georgia
Elemental Twist Singlet
ViX Paula Hermanny
Bia Tube Top
Reformation
Layla Knee Length Skirt
Fleur Du Mal
Juliet Lace Trim Button-Up Slip
Chloé
Knotted Jelly Mules
Reformation
Carlisle Dress
Le Bop X Mally K. Goldman
Arden Pants
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