Experts Consensus—If You're Planning to Purchase 3 K-Beauty Products This Summer, They Should Be These Three.

      Accessing your favorite K-beauty products has never been simpler. In case you missed it, Olive Young—Korea's top beauty retailer—has officially opened its first U.S. stores in California, specifically in Pasadena and at Westfield Century City (plus, for those outside California, there's free shipping on orders over $35!). While you can find popular Korean brands at places like Amazon and Ulta, Olive Young provides a shopping experience that is driven by Korean consumers themselves, unlike the viral marketing that often influences choices in the U.S. The items that Korean shoppers genuinely use and appreciate can differ significantly from what's trending on TikTok. Therefore, if you're interested in discovering the products currently popular in Korea, Olive Young is the go-to destination. However, shopping for K-beauty isn't for the faint-hearted! With over 400 high-quality beauty brands, browsing can be overwhelming without a clear strategy. Fortunately, I had the chance to sit beside Emma Jeong, a communications specialist from Olive Young based in Seoul, at a brand dinner recently, and I asked her a key question: For someone who is new to Olive Young and K-beauty, which products should they consider this summer? Below are the top three recommendations I hurriedly typed into my Notes app.

      **Numbuzin Tingle-Pore Softening Sheet Mask**

      To start, we have these pore-tightening sheet masks by Numbuzin. Loaded with fermented ingredients (specifically, 42% bifida ferment lysate and 21% galactomyces ferment filtrate), this mask enhances the skin microbiome—essentially the trillions of organisms on your skin's surface—balancing oil production and reducing inflammation for an overall smoother, more hydrated skin texture over time. Unlike those trendy collagen masks that you might wear for several hours (or ideally overnight), this is a cotton-soaked sheet that you wear for just 10 to 20 minutes to achieve a glassy complexion. Priced at $3 each, I currently have six sheets ready in my cart!

      **Dr.Althea 345 Relief Cream Mist**

      Face mists are essential for summer beauty routines, and this lightweight cream mist is among the most hydrating options available. It combines a cream and water-essence formula for immediate and enduring moisture, featuring cica extract, panthenol, and madecassoside to alleviate skin irritation. These active ingredients make it far more effective than a standard refreshing mist, to the point where it could even replace your toner or essence in your skincare regimen. Additionally, it serves as an excellent makeup-setting spray, imparting a healthy sheen over concealer without appearing overly "wet."

      **Manyo Pure Soybean Cleansing Oil**

      I couldn't contain my excitement when Jeong mentioned the next standout product. I've consumed three bottles and counting—it's that impressive. As summer approaches, double cleansing is even more crucial for removing leftover sunscreen and sweat. Manyo's smooth formula accomplishes this without leaving a greasy residue. It's genuinely one of the most pleasurable formulas I've ever used, and there's a reason it's recognized as the top cleansing oil at Olive Young, having received 17 beauty awards!

      **Shop More Best-Selling Products From Olive Young**

      **BANILA CO Romantic Blush Lip & Cheek**

      Apparently, this blush from Banila Co resembles Rhode's but has a slightly more matte finish. I'm in!

      **Round Lab Birch Juice Moisturizing UVLock**

      This is my all-time favorite Korean sunscreen. I won’t rest until everyone tries it at least once!

      **d'Alba White Truffle First Spray Serum**

      Undoubtedly, one of the best facial mists for refreshing makeup.

      **Anua PDRN Hyaluronic Acid Hydrating Capsule Mist**

      Clearly, I’m on a facial spray trend. It is summer, after all! This one is particularly plumping with PDRN, hyaluronic acid, and collagen.

      **Torriden Dive-In Low Molecular Hyaluronic Acid Mask Sheet**

      Customers rave about this sheet mask, which contains a highly concentrated amount of hyaluronic acid (as much as a standalone serum) without making your skin sticky.

      **MEDIHEAL Madecassoside Blemish Pad**

      These soothing toner pads can tackle angry, inflamed skin.

      **Centellian24 Madeca Cream Time Reverse Set**

      This straightforward firming cream is a lifesaver for dull, dehydrated, and reactive skin. Many reviewers say it outshines luxury face creams—and you get two for $70 in this set.

      **IOPE XMD Stem Ⅲ Clinical Recovery Serum**

      IOPE is Korea's top-selling brand for mature skin, and this advanced serum is specifically designed to mimic the results of in-office PDRN treatments. The outcome? Enhanced skin firmness, elasticity, and a glass-like glow.

      Jamie (Schneider) Chevron is the senior beauty editor at Who What Wear based