Hailey Bieber created her own ideal version of the $90 Gap jeans, and fashion enthusiasts are eagerly anticipating wearing them.
When Gap shared a video on Monday featuring a CD player and a recognizable hand pressing play on The Cranberries' "Linger," I instantly suspected it was Hailey Bieber, as did many in the comments. Since then, my TikTok For You page has been inundated with videos about the collaboration. Within 24 hours of the teaser's release, it was clear that these jeans had captured the attention of every fashion enthusiast eagerly awaiting the chance to buy them, and as of today, July 16, they are officially available.
As a fashion editor, I've witnessed Bieber sporting Gap's Low Rise '90s Loose Jeans for the last few years, which has helped them go viral. Therefore, seeing her officially collaborate with the brand feels quite natural. Drawing inspiration from 1996—her year of birth—and her own minimalist style, The Hailey Jean is a denim capsule built around the laid-back silhouettes she is known for, referencing Bieber's favorite vintage Gap jeans. The collection includes the Extra Baggy and the '90s Low Rise Loose, available in three washes for both styles.
"Gap has been a part of my wardrobe since childhood, so this came together very naturally," Bieber expressed in a press release. "Nineteen ninety-six was the year I was born, and I take a lot of style inspiration from the '90s because that era had an effortless vibe, particularly in how people wore denim. We aimed for the campaign and collection to evoke that same feeling in a modern, nostalgic, and personal way." You can shop the limited-edition jeans below for $90.
(Image credit: Gap) Shop Hailey Bieber x Gap
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The Hailey Low Rise Loose Jean
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The Hailey Extra Baggy Jean
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The Hailey Extra Baggy Jean
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Hailey Bieber created her own ideal version of the $90 Gap jeans, and fashion enthusiasts are eagerly anticipating wearing them.
Purchase the limited-edition capsule before it runs out.
