I Analyzed the Figures: Here Are the Designer Bags That Our Readers Are Currently Purchasing

      In the fashion industry, everyone has their personal favorites, whether that's a vast collection of vintage jeans or a love for shoes. At Who What Wear, for many of us, that passion lies with designer bags. My journey began when Coach bags were all the rage during middle and high school, leading to my first adult designer purchase from Vivienne Westwood, and ultimately to receiving the iconic Prada Tessuto nylon tote as a birthday gift a couple of years back. As an editor, I frequently analyze shopping data, which led me to contemplate: Which designer bags are our readers currently purchasing? To find out, I examined a month’s worth of data from June 25 to July 25, and I wasn't surprised to discover that The Row was the most popular brand among our readers, with nine transactions in one month, including two sales of the Soft Margaux 15. Our editors appreciate the designs, and it's clear our readers do too, which makes perfect sense. (It seems we have a taste for luxury.)

      Following in second place, Loewe secured four designer bag sales during the past month. Gucci, YSL, and Coach each had three sales, while Jacquemus had two. Other brands with single orders included Zimmermann, Toteme, Tory Burch, Tod's, Strathberry, Ralph Lauren, Mulberry, Louis Vuitton, Lanvin, Khaite, Jimmy Choo, Isabel Marant, Ferragamo, Dragon Diffusion, DeMellier, Chloé, Burberry, Balenciaga, and Alémais. Our readers made these purchases directly from the brands' websites or through retailers like Bloomingdale's, Net-a-Porter, Nordstrom, and Shopbop. Below is a summary of the designer bags that our readers bought over the last month.

      **Shop Reader-Favorite Designer Bags**

      The Row Soft Margaux 15

      Starting with the seven bags from The Row…

      **The Row Soft Margaux 12**

      **The Row Park**

      This stylish little tote bag.

      **The Row Sally**

      A compact top-handle bag for essentials like phone, keys, wallet (and lip liner and lipstick).

      **The Row Alma**

      **The Row Leila**

      **The Row Agnes 12**

      One fortunate reader acquired the Agnes, which is also a favorite among our editors.

      **Loewe Squeeze**

      Following The Row, Loewe recorded the second-highest bag sales last month.

      **Loewe Anagram Basket**

      **Loewe Dice Pocket**

      Also available in black.

      **Loewe x Paula's Ibiza Swing**

      Loewe X Paula's Ibiza Swing

      **Gucci Paparazzo**

      A classic Horsebit Gucci bag.

      **Gucci Lady Lunetta**

      This one has a definite '90s vibe.

      **Gucci Jackie 1961**

      The timeless Jackie bag has been on my wish list.

      **YSL Uptown Pouch**

      **Saint Laurent Uptown Pouch**

      A streamlined YSL clutch, purchased three times.

      **Coach Tabby 36**

      **Coach Tabby 26**

      **Coach Soft Empire 40**

      Ideal for those seeking a carryall.

      **Toteme Clip Clutch**

      **Jacquemus Le Grand Bambino**

      Jacquemus Le Grand Bambino

      Jacquemus Le Bambola Moyen

      **Jacquemus Le Bambola Moyen**

      …including this bucket bag.

      **Khaite Kye**

      **Balenciaga Rodeo Sling Pochette**

      Balenciaga Rodeo Sling Pochette

      **DeMellier The Stockholm**

      Demellier London The Stockholm Shoulder

      **Tory Burch Lee Radziwill**

      **Tod's Micro Top-Handle**

      **Strathberry Barra**

      An under-$1000 tote from Strathberry.

      **Polo Ralph Lauren Polo Play**

      Polo Ralph Lauren Polo Play

      **Mulberry Small Boston**

      **Louis Vuitton Speedy Bandoulière 25**

      Louis Vuitton Speedy Bandoulière 25

      **Lanvin Nano Pencil Cat**

      I wonder which reader possesses this Lanvin piece.

      **Isabel Marant Bolton**

      **Ferragamo Gancini Mini**

      **Dragon Diffusion Castello**

      DRAGON DIFFUSION Castello

      **Chloé Small Marcie**

      **Burberry Mini Margate**

      Handcrafted in Madagascar.

      **Alémais Limelight Barrel**

      **Jimmy Choo Bon Bon**

      **Zimmermann Goldentime**

      And this striking piece from Zimmermann.