I've Discovered Them: 7 Trendy Brands That Are Just as Beautiful as Dôen

I've Discovered Them: 7 Trendy Brands That Are Just as Beautiful as Dôen

      If I had to define my personal style, I would describe myself as a minimalist with a fondness for vintage-inspired basics. Imagine pieces like lace-trimmed shorts, broderie blouses, and ruffle necklines—all elements that feel a bit more refined while still comfortably fitting within my aesthetic. For me, no brand embodies this vision quite like Dôen. Since its inception in 2016, the brand has cultivated a devoted following, emphasizing flowing silhouettes, gentle details, and timeless colors and prints that will remain in your wardrobe for years. It's a brand I've frequently noticed on my fellow editors, as well as family and friends. And it’s not just us; celebrities like Bella Hadid, Lily James, and Daisy Edgar-Jones have all been seen sporting this bohemian label.

      As a fan of the brand, I often find myself exploring other labels for pieces reminiscent of Dôen that I can incorporate into my outfits. Whether it's a high-street favorite that achieves the Dôen aesthetic affordably, or you simply wish to enhance your collection with beautiful boho-inspired items, there are countless brands available that capture the romantic yet effortless charm of Dôen's clothing. Fortunately, I’ve compiled a list of them below. Keep reading to discover seven brands that could easily be mistaken for Dôen this season.

      1. Rixo

      @modestmira_ wearing a Rixo blouse. Style Notes: Established in West London over a decade ago, British brand Rixo is all about vintage inspiration. Featuring flowing shapes, lace trim details, and broderie fabrics, this brand has been a longstanding favorite among Who What Wear editors. If you’re looking for a whimsically inspired brand with a slightly more retro flair, this is the ideal choice. Plus, their pieces will blend seamlessly with any Dôen items you may already possess.

      Shop Rixo:

      - RIXO ⋆ Ellery Cotton Blouse

      - Rixo Inez Cotton Mini Dress

      - Rixo Mireille Satin Trousers

      - Rixo Melisa Cotton Blouse

      - Rixo Aprilia Silk Midi Dress

      - RIXO ⋆ Crystal Linen Midi Skirt

      2. Damson Madder

      @taffymsipa wearing a Damson Madder co-ord. Style Notes: Damson Madder has been a long-time favorite of the London fashion crowd. With a collection of flowing matching sets, bold collars, and delicate embroidery, this maximalist label is perfect for those seeking pieces that are a step up from classic staples typically found at Dôen. Additionally, its more affordable pricing allows budget-conscious shoppers to achieve the Dôen look for less.

      Shop Damson Madder:

      - Damson Madder Raven Mini Dress

      - Damson Madder Harrietta Cami

      - Damson Madder Stella Ruffle Cami

      - Damson Madder Embroidered Headscarf

      - Damson Madder Harrietta Short

      - Damson Madder Ambrose Midi Dress

      3. Free People

      Who What Wear UK's shopping editor, @florriealexander, in a Free People dress. (Image credit: Who What Wear UK) Style Notes: Among high-street brands, Free People epitomizes the boho aesthetic like no other. With delicate lace-trimmed shorts and airy midi dresses that sell out season after season, this casually romantic brand shares numerous traits with Dôen, while being budget-friendly. Personally, I'm eyeing the Dôen-inspired Oasis midi dress that my fellow editor Florrie is wearing above.

      Shop Free People:

      - Free People Oasis Midi Dress

      - Free People Forever Young Bloomer Pants

      - Free People Cherry Scallop Top

      - Free People Meet Me in the Middle Tap Shorts

      - Free People In Your Dreams Lace Top

      - Free People Tilly Mini Dress

      4. Posse

      @maryljean in a Posse blouse. Style Notes: If you identify as a true minimalist and find Dôen to be a bit too laid-back, let me introduce you to Posse, an Australian brand that strikes a perfect balance between the boho style of Dôen and timeless silhouettes, classic colors, and understated elegance that suits those who prefer minimalist fashion.

      Shop Posse:

      - POSSE Danielle Mini Dress

      5. Faithfull the Brand

      @emmanuellek_ in a Faithfull dress. Style Notes: Similar to Posse but with a slightly more nostalgic vibe, Faithfull the Brand is known for intricate details and elevated yet wearable hues. Suitable for both beach holidays and urban outings, this Australian brand harmoniously combines romantically inspired boho aesthetics with effortless charm, reminiscent of Dôen.

      Shop Faithfull the Brand:

      - FAITHFULL Gala Maxi Dress

      - FAITHFULL Marisol Midi Skirt

      6. Nobody's Child

      @thealiceedit in Nobody's Child shorts. Style Notes

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I've Discovered Them: 7 Trendy Brands That Are Just as Beautiful as Dôen

Here, I've compiled a list of seven brands available that capture the charming yet laid-back essence of Dôen.